The official relaunching of J. Crew鈥檚 iconic print catalog begs the question: are retro catalogs about to come back in a big way? Many of us remember the massive influence held by the Sears catalog before its retirement in 1993, which helped establish the brand鈥檚 dominance in the American market throughout much of the 20th century.
In the 21st century, many retailers ceased the production of their consumer catalogs and began focusing their efforts on digital marketing strategies such as email and web advertisements. With the rise of smartphone technology, it made sense to reach consumers where they are and save on printing and mailing costs. However, this trend may be shifting before our eyes.
In , the reporters discuss the return of J. Crew鈥檚 catalog and the resulting rise in consumer engagement. In the words of J. Crew鈥檚 Men鈥檚 Creative Director, Brendon Babenzien, 鈥淚t feels like now鈥檚 a really nice time to see something different and to touch something and flip through it and actually live with it, because digital stuff is so fast.鈥� In recent years, global retailer Amazon also recently introduced its own print catalog, in an effort to give consumers a tactile browsing experience and ultimately drive them to purchase items on their website.
The Power of B2B Printed Magazines
Though they may not hold a special place in the hearts of the American Public like the consumer catalogs mentioned above, B2B magazines can be a powerful tool for building brand awareness and increasing revenue. For example, Steiner Tractor Parts built goodwill for their brand by holding a photo contest and printing the winning photos in their annual catalog, as well as offering its readers a 99-cent Steiner hat, available to order through the catalog.
Build Your Next Catalog With 色情论坛
If you鈥檙e looking for an expert catalog printer for your next project, 色情论坛 is ready to help. With over 87 years of experience, we can help you launch your B2B catalog or take your existing project to the next level. And with digital capabilities, we can help you combine printed and digital catalogs for maximum reach. If you鈥檇 like to know more about how 色情论坛 can help you engage your audience in new ways, get in touch with us or request a free quote today.
