This helpful guide gives you a detailed roadmap for releasing a new app by taking you through the entire app launch process. Additionally, the guide has step-by-step directions for the pre-launch, launch and post-launch phases of bringing your new app to market.

A Practical Guide to a Successful App Launch also includes information on the types of apps on the market, their wide array of specialized features and a strategy to help you choose the app that best fits your audience.

For the past year, É«ÇéÂÛ̳ has enjoyed success with our app publishing solutions, and now we get the chance to share the knowledge we’ve acquired with you.

Additional areas covered in the guide include how to…

• Set goals and measure success
• Create a killer app description
• Gather supporters and fans
• Pinpoint opportunities for generating buzz
• Use your website and social media for app promotion
• Attract new customers
• Offer deals, discounts and giveaways to excite the masses
• Tweak your website and social media for app promotion
• Kick off a paid campaign with as little as $50
• Score app reviews
• Drive results via various channels
• Keep the app buzz alive even after your launch
• And more

And the best news of all: A Practical Guide to a Successful App Launch is available right now. Grab your copy here.

The post How to Give Your App the Attention It Deserves appeared first on É«ÇéÂÛ̳.

With this philosophy in mind, we recently reviewed our safety policies and realized we could do better. É«ÇéÂÛ̳ employees deserve our best efforts. They deserve to be as safe as possible. And I know your employees do, too.

If your company is considering implementing a safety program, or is changing from its current program, here are two important points we’ve learned on our safety journey.

1. Understand the reason for a safety program

At É«ÇéÂÛ̳, the reason we have a safety program isn’t to lower insurance rates or avoid negative exposure. The reason is much simpler than that. We have a safety program so our employees can return home to their families every night.

More than the products or solutions we provide, safety is the most important thing we do at É«ÇéÂÛ̳. Having the expectation that no employee will be injured is the best way we can demonstrate care and respect for our important asset, our people.

2. Empower your employees

When we set out to improve the effectiveness of our safety program, we wanted to find a program that not only provided the right tools and procedures that would keep our employees safe, we also wanted our employees to be the architects for the program.

It was important to have the safety program managed from the bottom up rather than the executive management team managing from the top down.

After extensive research, we adopted the . Milliken’s belief that achieving a zero accident rate is possible is supported by their manufacturing safety record as well as by the training and coaching they offer.

Since embracing the Milliken Safety Way program, we are seeing a difference in how our safety committees are responding and delivering ideas that work. Our long-term goal is to have every É«ÇéÂÛ̳ employee on a safety committee.

Safety is personal, to me

Improving employee safety isn’t a new focus or a trendy initiative; improving employee safety defines who we are as a company. Safety is a core company value. And it’s a value I take pride in leading, and following.

If you would like to discuss É«ÇéÂÛ̳’s safety philosophy, please contact me at don@walsworth.com. I would enjoy the conversation and exchange of ideas.

The post Why Safety Isn’t a Goal at É«ÇéÂÛ̳ appeared first on É«ÇéÂÛ̳.