The possibilities are vast, and for those transitioning from print design to the world of interactive media, it can be hard to know where to begin! Here are five simple steps to transform your print publication into an interactive powerhouse:

Step One: Review Your Print Edition
In most cases, your first app will be based on a print edition. The simplest way to get a jump on your content is to build on what you already have. Gather your editorial team and walk through your publication, keeping the following in mind:

• Can you make your cover interactive? Focusing effort here can make a great first impression.
• Illustrations can become animations.
• One photo can be transformed into a gallery of multiple images, or a video.
• Did you have to make editorial cuts that you didn鈥檛 like? Content that couldn鈥檛 fit can now be included. There are no page count limits in an app.
• Content that is text heavy can be slimmed by making it audience-specific. For example, by using a simple selection widget, an article in a medical publication can be presented two ways: one for nurses, one for doctors.

Step Two: Identify Assets
Now that you have re-familiarized yourself with your print publication, it鈥檚 time to find all the supplemental content at your fingertips. Did you recently shoot a video for training purposes or a blog post? What about extra photographs that couldn鈥檛 fit in the print article? All of these items can be used in your app. What鈥檚 more, by reviewing what you鈥檙e already producing, you鈥檒l have a better handle on which multimedia skills you have in-house versus what you鈥檒l need to supplement with help from 色情论坛.

Step Three: Look at What Everyone Else Is Doing
Your publication doesn鈥檛 exist in a vacuum. Use the hundreds of apps available for inspiration. The Apple and Android app stores are full of magazines and digital books, as well as apps that wouldn鈥檛 be considered 鈥減ublications.鈥� Don鈥檛 limit yourself by looking only at your competitors. If you are a B2B publication, check out what publishers are doing in the B2C space. Organizations like National Geographic are leading the charge with stunning, interactive designs. While you may not be able to match their level of sophistication, you can still use some of their best tricks. Good designers steal, and great designers appropriate!

Step Four: Make a Simple Storyboard
The best way to explore interaction is through a simple storyboard. If you have an idea for an interactive element, draw how it will appear when the page first shows. Now draw what it will look like after the reader taps or swipes the animation. Is there a second level of interactivity? Draw the next swipe or tap. Congratulations, you鈥檙e an animator! But don鈥檛 worry. You don鈥檛 need to go to art school. Stick figures and rough lines are fine. We鈥檒l work with whatever you鈥檝e got, and we鈥檒l make your app gorgeous.

Step Five: Engage the Professionals
Now that you鈥檝e got a basic storyboard for each of your best interactive ideas, it鈥檚 time to talk to 色情论坛, your digital publishing partner. We鈥檒l share our industry-leading experience to spot opportunities to take your concepts to the next level, and we鈥檒l prevent any technical problems. Your animations and interactions will work flawlessly on all of the devices you choose to support. We鈥檒l also help you build your interactivity as efficiently as possible to make the most of your app budget.

So what are you waiting for? Jump back to step one and get started!

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色情论坛 offers three approaches to app design:

1. App Now takes your existing print publication and converts it into an app. What鈥檚 more, you can choose to upgrade sections of your publication to make them more interactive through our extensive roster of overlays and article templates.Via App Now, your advertisers will have full access to all of our interactive ad capabilities. App Now is particularly effective if your audience will do most of its reading on tablets. If your print design is the right canvas to start with, App Now will take it to the next level.
2. App Advantage begins with a clean slate and creates a digital-first design for your app. If your content never existed in print, or if you want to take total advantage of everything digital has to offer, App Advantage is the path for you.Deliver industry-leading interactive experiences in digital specialty book publishing, sales training, immersive catalogs or specialty publications. If your app needs to work on every platform out there, and look great doing it, App Advantage will get it done.
3. App Plus enables you to take a web-first approach to digital content. If you already have an effective, CMS-based web engine for digital publishing, or if you intend to create one, App Plus will seamlessly integrate into your workflows and provide you with a new, highly interactive mobile and tablet channel.
   Go beyond the mobile web with a mobile app, which will provide enhanced, identity-specific analytics and fully effective paywall protection for your premium content.

Not sure how to determine which option is best for you? 色情论坛鈥檚 Content Assessment considers your business goals, monetization plan and content strategy to help you select the right path for your app.

The good news is that you can begin with one option and transition your app to another later. Because is continuously and seamlessly upgradeable, there鈥檚 no risk of losing either content or analytic insight.

Don鈥檛 forget that 色情论坛鈥檚 in-house design staff is available to you if you need assistance creating interactive overlays for your content. And, if you have entitlement needs, 色情论坛 can help you implement your own ecommerce solution for digital content and subscription sales.

We have everything you need, with a proven track record, right here. Let鈥檚 start the conversation about how you can use apps to increase reader engagement and grow revenue.

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As you look to apps to grow your business and attract new members or readers, it鈥檚 important to consider what you鈥檙e trying to accomplish in specific terms.

As we talk with our clients about 色情论坛 Apps, these benefits come up again and again:

• Rich content. Printed pages can鈥檛 play videos, narrate themselves, show location-aware maps, load web pages, or offer interactive animations. Apps can. Give your customers an immersive, engaging experience that your print-only competitors just can鈥檛 match, or supplement your print content with bonus material. It all adds up to a better content experience, bringing more value to your customers and more revenue and loyalty to you.
• Always up to date. If you need to keep your content current, apps are impossible to beat. New government mandates? No problem. Changes in your industry? Done. A new generation of products with new specs? Roll out the details instantly, everywhere, and at minimal cost.
• Keep everything in print, forever. Many publications have back issues with valuable content and long shelf life. In the past, selling a specific journal article, how-to, or feature from an out-of-print issue wasn鈥檛 practical. With an app your audience will be able to cherry-pick and purchase the content they want from your entire back catalog, with no inventory cost. Grow revenue as you accrue content, with no storage limits.
• Interactive advertising. Research shows that interactive ads generate greater engagement, more involvement, and more positive attitudes than static ads, culminating in higher purchase intent. Even better, interactive ads can lead directly to purchases and other transactions in real time and on demand. You鈥檒l be able to set higher rates for interactive ads because your advertisers will experience increases in sales and gain greater insight about the effectiveness of specific ad campaigns.
• Real-time analytic insights. Knowledge is power, and apps end ambiguity. In the past, only large publications could afford to measure what their readership was doing with their content. Now you鈥檒l be able to see what your audience is reading in real time. You鈥檒l optimize your content for maximum engagement, and your advertisers will have no trouble tracking the return on their ad dollars.

It鈥檚 important to get to consensus on what you鈥檙e trying to accomplish with your app. Otherwise, everyone will have different ideas about what makes a good one! If you鈥檙e having trouble getting your goals locked down, 色情论坛 can help. Contact us for more information.

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