In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about choosing the right paper for printing projects like books, catalogs, and magazines.

What is paper stock?

In printing, the words 鈥減aper鈥� and 鈥渟tock鈥� are often used interchangeably; they both refer to the substrate used for your project and are a crucial element in the impression your printed project makes on the reader. The right paper can make a significant difference in your final product, from the perceived quality of the print to the durability of the finished piece. With the right stock, you can enhance the effectiveness of your design and leave a lasting impression you can literally feel.

To choose the best stock for your commercial printing projects, it is important to consider the purpose of the project, the audience and the overall impression you want your product to convey. Different papers have different finishes, weights, thickness (caliper) and opacity, among other attributes. How will the project be used, in what environments, how long do you expect it to last, will it be written on by the user and so many more questions need to be considered when selecting the paper to use.

How paper weight is determined

The weight of paper is determined using a scale which measures the weight of the paper in pounds (lb.) or in grams per square meter (gsm) for sheets of a given size (width and length) in a predetermined number of sheets (500). Several different measurement standards are used, depending on the end of use of the paper.听 For example, 80 pound cover weight stock is entirely different than 80 pound text weight.

Paper is measured differently in the United States compared to foreign manufacturers due to differences in measurement systems across the world.

The imperial measurement system used in the U.S. measures what is called the 鈥渂asis weight鈥�. Basis weight refers to the weight in pounds for a full ream (500 sheets) of a specific standard size. For book (text) paper, the basis size is 17鈥� x 22鈥�, while the standard size for cover paper is 25鈥� x 38鈥�. For example, a 20 lb. bond paper means 500 sheets of this paper at its standard size of 17″ x 22″ weighs 20 pounds.

On the other hand, countries using the metric system measure stock by 鈥済rammage.鈥� This paper is measured in grams per square meter (gsm), and the higher the gsm, the heavier the paper. The use of different paper weights in commercial printing is important, as it can affect the overall appearance and perceived quality of the finished product.

Coated paper stock used in commercial printing

Use cases for different paper weights and stock options

The use cases for paper weights in commercial printing are determined by the type of project being produced. Here are some of the most common paper basis weights and their recommended uses:

30-50 lb. (44-74 gsm)听

Lower basis stocks are commonly used for trade books, newsletters and flyers. These are considered lightweight papers and are often used for large print runs. They are usually the most affordable option.听 High page count catalogs maintain a lower thickness overall by using lower basis weight papers.

60-70 lb. (89-104 gsm)

These basis weights are often used for brochures, booklets and other marketing materials. These papers are a bit more substantial than the lighter options, and they can withstand more handling and transportation.听 Additionally, the higher basis typically results in improved opacity with diminished show-through from one side of the printed page to the other.

80-90 lb. (118-148 gsm)

These basis weights are often used for high-quality magazines, catalogs and coffee table books. These papers are thicker and more durable, which makes them suitable for projects seeking a more professional look and feel.

100+ lb. (178+ gsm)

Basis weights at or over 100 lb. (178 gsm) are often used for business cards and promotional materials. These papers are very thick and sturdy, which makes them ideal for projects needing to withstand frequent handling and transportation. However, the heavier stocks do not withstand creasing, folding or similar handing, and can become dog-eared easily.

Factors to consider when choosing paper stock for commercial printing

Several factors should be considered when choosing paper for commercial printing.

If a certain stock is unavailable, it makes sense to speak with your printer about the next best option. Since there are so many different weights and grades of coated and uncoated paper, there may be a solution that doesn鈥檛 compromise the quality of the finished product while still remaining within budget.

It’s also important to understand printing techniques, such as digital production or even sheetfed vs. web printing, as the production method can influence paper choices. 听Other factors, such as whether a reader needs to write on the printed item, or how the impact of the paper brightness and shade might impact a reader should also be considered.

When it comes to sending out mail, the weight of the paper you use can have a significant impact on mailing costs. This is particularly true for businesses and individuals who regularly send out large quantities of mail, as even small differences in weight or thickness can add up quickly and lead to significant cost differences.

Heavier paper stocks, such as cardstock or thick paper, are more expensive to mail due to their increased weight. The United States Postal Service charges postage based on the weight and size of the envelope or package, so heavier paper can push the mailpiece into a higher weight class, resulting in higher postage rates.

Choose the best paper stock for your project

Choosing the correct paper is a critical factor to consider for any commercial printing project. The weight of the paper is particularly significant since it impacts the overall appearance, durability and cost-effectiveness of the finished product. Whether you are producing books, catalogs, magazines or any other publication, it is important to find the best paper option for your commercial printing needs.

With numerous types of paper, as well as their various uses and factors to consider, it is helpful to seek advice from printing professionals to make informed decisions for your commercial printing projects. If you would like guidance, our team can help you find the best paper for your commercial printing projects to deliver superior quality products.

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Data collected directly by a website for use on said website are known as first-party cookies or first-party data. When sites, including search engines, track your information and share it with other sites, that is called third-party cookies or third-party data. Third-party data is often purchased through a distributor or a data marketplace without explicit consent from the user, which can feel like an .

Due to the , the Internet is transitioning away from collecting and utilizing third-party data sources. As the largest search engine, Google is planning to phase out the use of third-party data through Google Chrome browsers. It plans to do so by the second half of 2024. The tech giant attributes the change to its commitment to enhancing privacy protections online.

What does this mean for your brand in the long run?

There鈥檚 no better time than now to create a solid strategy for first-party data collection and learn how to utilize it to create unique customer experiences.

This shift opens opportunities for brands

Having a first-party data strategy in place is essential for businesses to gain valuable insights into their customers鈥� behavior and preferences that can help them predict future trends. A well-crafted first party data strategy will enable companies to gain a competitive edge in today鈥檚 ever-changing marketplace.

First-party data is growing more important, providing more accurate and up-to-date consumer data that can be analyzed to track customer behavior and preferences. This allows businesses to develop better marketing strategies and improve their overall customer experience.

Without a strategy, companies are at risk of losing potential customers and revenue, especially after third-party cookies become largely unavailable next year.

Informed analysis of customer data allows companies to gain a better understanding of their audiences.

How this data can benefit your catalog

Having access to consumer data allows companies to make informed decisions about how to define and target their different audiences and how to approach those consumers through each step of the customer journey.

By leveraging a first-party data collection strategy, companies can gain valuable insights into their customers鈥� buying habits and product interests. This information can then be used to create targeted mail campaigns that are tailored specifically to the desired audience. Additionally, this data can also be used to optimize marketing efforts by providing more relevant content and offers in future catalogs. With the help of a well-crafted first-party data strategy, businesses can ensure that their printed catalogs are as effective as possible at driving sales and engagement.

Connecting data points from the buyer perspective

I鈥檒l use a personal example of what first-party cookies can do and how businesses can use that data to improve upon their marketing strategies. Ulta Beauty is an American chain of beauty stores where I sometimes purchase cosmetics. If I walk in to an Ulta store and purchase a few items only using cash, my purchase is just one unassigned data point that will not lead to Ulta knowing me and my purchase history.

Similarly, I could pick products on their website, check out as a guest and use a Visa gift card to check out. If I really wanted to remain anonymous, I could activate a VPN (Virtual Private Network) to disguise my IP address, and I could have the product shipped to a P.O. Box so Ulta is not able to record data about me from my site visit.

I don鈥檛 do that for two reasons. For one, I don鈥檛 feel the need to take such drastic measures. And two, as a consumer, I want Ulta to know me better, and I know I need to share my information with them so I can have an adequate experience.

When I check out in-store or online anywhere, most stores provide the option to create an account with them, promising an easier checkout process for my next visit. Even better, many stores have loyalty programs to incentivize trading your information for perks, like getting your eleventh Chipotle burrito for free, picking out a free greeting card each month at Hallmark, getting a $10 credit at Eddie Bauer every so often or getting additional online coupons and deals to use at your local grocery store.

I receive print catalogs from businesses like Ulta, Eddie Bauer, Chewy, Bed Bath & Beyond and Wayfair, and I love to flip through them. I cut out the items I like and post them on the fridge so I can remember them when I decide to purchase something. And if my husband wants to buy a gift for me, he knows exactly where to look.

I鈥檓 not a die-hard fan of Ulta Beauty. I buy my cosmetics wherever is most convenient when it is time to buy. For example, if I purchase a certain hair spray from Ulta and then purchased the same hair spray eight weeks later, Ulta could analyze my purchase behavior and take action. If they enhance their data strategy to market specifically to me by recommending that hairspray seven weeks after my last purchase via a marketing email or product catalog, I鈥檓 sold.

When I give my information to a business, I expect them to begin customizing my experience as a buyer. I am excited for companies to begin offering more experiences unique to the buyer.

I would love to receive a catalog with a few pages dedicated to me based on my demographics and purchase history. For online stores with options to favorite items, save for later or add to a list, there lies huge opportunities to show customers what they really want.

Planning your first-party data strategy

In today’s digital age, it is essential for your business to have a strong first-party data strategy in order to make more informed and intentional decisions when it comes to your marketing strategies.

The best place to start is by deciding what you want to do for your customers and how you want them to interact with your brand.

If there is a mountain of data to sift through and it seems unclear which information is necessary, it may help to consider just a few categories of specific data points that can apply to your target audience. You, for example, could start by comparing a client鈥檚 top key performance indicator (KPI) for brand engagement to purchase frequency and begin to monitor the relationship between the data sets. It could also help to set specific goals, such as determining which information will be used to judge success and how to best track your level of customer understanding.

In addition to better understanding your customer, the goal is to create effective campaigns by utilizing first-party data to reach the right audience with the right message at the right time. To do this, you need to begin connecting the data you already have and derive insights about your audiences. Remember, the data you gather are only as effective as your ability to use them.

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Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats

Incentive: 5% discount at the time of mailing

Registration begins: Jan. 9, 2023

Promotion period: Feb. 1, 2023 – July 31, 2023

This promotion encourages mailers to incorporate innovative techniques into mailpieces to create a multi-sensory experience through sensory effects. Mailers can take advantage of this promotion with new developments in paper, paper stocks, substrates, finishing techniques and inks.

The goal of incorporating sensory elements 鈥� such as visual effects, interesting textures, scents and sounds 鈥� is to drive a higher ROI and increase the engagement and response rates of direct mail campaigns. Some examples of dimensional treatments to create tactile, sensory and interactive mailpieces are pop-ups, infinite folds, clean-release cards, zip strips, specialty inks (like metallic or thermal ink), trailing edge envelopes, and special finishes like foil embossing and textured paper.

Personalized Color Transpromo Promotion

Eligibility: Qualifying First-Class Mail presort and automation letters with an additional discount for Courtesy Reply Mail (CRM) or Business Reply Mail (BRM) inclusion

Incentive: 3% discount for color ink at the time of mailing or 4% with reply mail

Registration begins: Jan. 9, 2023

Promotion period: Feb. 1, 2023 – July 31, 2023

This promotion encourages producers of bills and statements to use color printing and variable data printing to create personalized, transpromotional mailpieces. The goal of this promotion is to demonstrate the effectiveness of using dynamic-variable, data-driven personalization and colors to help marketers enhance the value of mailpieces and increase response rates.

Emerging & Advanced Technology Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats

Incentive: 3% discount using emerging and advanced technologies or 4% discount using enhanced emerging technologies

Registration begins: March 15, 2023

Promotion period: May 1, 2023 鈥� Nov. 30, 2023

This promotion incentivizes the use of technologies such as augmented reality (AR), near-field communication (NFC) and video in direct mail campaigns. This is aimed to amplify direct mail results to deliver immersive and interactive experiences to consumers. This year, this promotion includes utilizing QR codes to drive mobile-optimized shopping websites for eCommerce transactions.

Examples of emerging and advanced technologies, which qualify for a 3% discount, include AR, Basic Integration with Voice Assistant and Mobile Shopping. Enhanced emerging technologies qualify for a 4% discount, and include Advanced Integration with Voice Assistant, Video in Print Technology, NFC, Mixed Reality and Virtual Reality. Incorporating these technologies can help to provide a memorable brand experience for recipients.

Informed Delivery Promotion

Eligibility: Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards and flats

Incentive: 4% discount at the time of mailing and 0.5% discount for eDoc Submitters

Registration begins: June 15, 2023

Promotion period: Aug. 1, 2023 鈥� Dec. 31, 2023

This promotion incentivizes mailers to leverage the USPS Informed Delivery service, which allows consumers to preview their incoming mail and receive alerts for specific mailpieces. Mailers that include interactive elements in their Informed Delivery notifications will be eligible for discounts.

Informed Delivery provides a digital extension of mailpieces, offering a second touchpoint for customers to engage with direct mail through interactive digital images.

Reply Mail IMbA Promotion

Eligibility: First-Class presort and automation letters

Incentive: 3% discount for static IMbA on the BRM and a 6% discount for serialized IMbA

Registration begins: May 15, 2023

Promotion period: July 1, 2023 鈥� Dec. 31, 2023

This new promotion encourages marketers to adopt static or serialized barcodes on reply mailing. The goal is to reduce processing time and ensure QBRM mailers receive reply mail and invoices quickly.

Retargeted Mail Promotion

Eligibility: Qualifying automation First-Class postcards

Incentive: 5% discount at the time of mailing

Registration begins: July 15, 2023

Promotion period: Sept. 1, 2023 鈥� Nov. 30, 2023

This new USPS promotion incentivizes marketers to send postcards to website or mobile app visitors who didn鈥檛 make trackable conversions. The goal of this promotion is to bridge the connection between online recipient behavior and direct mail. This creates multiple touchpoints from each mailpiece.

Take advantage of these USPS promotions to increase direct mail ROI

The USPS mail promotions for 2023 provide a great opportunity for marketers to experiment with innovative technologies and strategies to enhance the effectiveness of mailing. By following the guidelines and eligibility requirements, mailers can take advantage of the discounts to increase direct mail ROI and deliver impactful and engaging mailpieces to target audiences.

If you are interested in participating in these USPS promotions for your direct mail campaigns, visit the USPS鈥檚 Postal Pro website to view the and , or email them at mailingpromotions@usps.gov.

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So, what are the benefits of print and digital, and why should we see them as necessary partners?

People Trust Print

In the digital world, a simple search engine query can easily produce hundreds of thousands of results. If you read through just the top few sites listed, it is hard to find concrete answers. Many results are repetitive, contradictory and questionably verified.听

While online platforms allow for multiple voices to be heard, it can make it difficult for readers to trust the validity of the content. When you read an article in a magazine, you can trust it has been fact-checked and proofed by multiple people, and the editor holds responsibility for what is published. You can鈥檛 get a computer-crashing virus from flipping through a paper catalog.

Physical print is appealing because, in comparison to the constant information overload of the internet, print provides a moment to pause and connect with something tangible. In fact, reading and processing printed words requires less cognitive effort than the same text in digital format. In terms of advertising, people are more likely to remember a brand in a print ad versus a digital ad after a week has passed.

The tactile format of a printed publication can be very satisfying. It can fill us with sense a of comfort, luxury and ownership. Shiloh Scott, Digital Marketing Manager for 色情论坛, explained the endowment effect: 鈥淭here鈥檚 something to be said for being able to hold something in your hands. Physically holding something gives the holder a sense of ownership, which increases the value of what they鈥檙e holding.鈥�

Digital editions are necessary now more than ever

While print offers novelty and tangibility, digital editions provide a convenient way for readers to access content anywhere. For instance, if your product catalog has hundreds of pages, customers can easily use the search function to direct them to the exact section or product of interest.

For readers who want to consume information in a convenient way, access to your publication online or through a mobile app is just a tap away.

Word of mouth is a powerful form of advertising. If a reader wants to share your publication, they are much more likely to forward the digital edition鈥檚 link versus mailing their own paper copy to someone else.听

Not only can digital editions draw in new customers who favor convenience, they can also provide an experience for audiences with disabilities. People who have trouble with sight or reading can be included in your client base by using programs to read the text aloud from your digital edition.

How can businesses create interactive content in digital publications?

There are interactive options to add to your digital editions that can improve engagement and help your content stay in readers鈥� minds.

As live documents, digital editions have more opportunities for immediate engagement than print. Including activities like polls and quizzes can add personality. You can include videos and links in your digital editions to show readers another dimension of your products or services. If your catalog has product listings, you can include links to bring customers directly to your ecommerce site where they can make purchases that much faster.

Digital content is also an effective way to track consumer behavior. This gathered data can be used to shape the future content of your publications. Digital editions are a great testing ground for different headlines and topics. Then, the higher performing copy or design styles can be used to adjust for future editions.

Certain articles or spreads can be exclusive to either your printed edition or digital edition in order bring your readers across platforms.

Where do you fit in the balance?

It is important to remember print and digital are better together, and the rise of one medium does not kill the other. Many were worried the rise of digital editions would dampen love for print among younger generations, especially after growing up in an increasingly digital age.听

Printed publications provide a rare opportunity to consume media while unplugging from the screens that fill our lives. A study from on the behavior of Gen Z discovered听 76% find media on digital platforms overwhelming, and half of recipients would like more time away from devices.

On the other hand, digital platforms provide the path of least resistance for your readers, and incorporating interactive portions can entertain and connect with readers.

If your business is natively digital, a direct mail campaign may be a complementary way to solidify your brand in your audience鈥檚 minds. If you run a print publication and are considering digitization, that is an effective way to connect with your audience in an interactive and immediate manner.

Are you considering integrating your publication into a combination of print and digital material? 色情论坛 can help. Our team can guide you through the right mix of printed and digital media to better your overall product offering.

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Panic buying is at an end

The transition from 2021鈥檚 to 2022鈥檚 market trends is very interesting, with the change is 鈥渕ostly because people panicked to get paper and built a lot of inventory.鈥� As many printers bought as much paper as allocation would allow, demand has slowed down as merchants and printers reach solid inventories.

In the last quarter of 2021, buyer demand for printing paper was unusually strong, while the end of 2022 was more like a normal marketplace. The industry is showing signs of normalcy, but there is still a shortage overall so we are not there yet.

The critical issues in the industry mirror those in many industries today, as the focus on supply and demand is shifting to other issues like those in the labor force. Additionally, many companies that purchased the maximum allocation from suppliers during the pandemic are now facing warehouse space restraints.

Demand is remaining steady

Although some distributors are currently overstocked and global issues may slow means of delivery and production, demand from printers remains steady for both domestic and imported papers.

This steadiness is due to a few factors. First, the past few years have proven that anything can happen and those who have the means to purchase in advance should do so. Second, it is important for printers to sustain relationships with paper producers, suppliers and distributors by maintaining regular orders. Although a printer may reduce orders for some sectors, this helps to secure future allocation of preferred paper grades.

Third, the rise in online shopping and shipped products prompted many paper producers to convert machinery away from printing paper grades to packaging paper grades, tissue and corrugated products. This change began around 2018, but the market for solid bleached sulfate, boxboard and other packaging products grew astronomically during the pandemic and is currently a massive market. As such, some key paper producers are planning to convert some machines away from grades like coated freesheet and coated groundwood between 2023 and 2029.

Since these sectors have less certain futures, printers are working to build extra inventory in grades where supply may only grow tighter.

How will these shifts affect pricing?

The prices for all paper grades 鈥� specifically coated freesheet, coated groundwood, uncoated groundwood and uncoated freesheet 鈥� have steadily risen over the previous decade but skyrocketed after 2020. Bill Rojack, Vice President of Midland Paper, says the prices in different sectors in North America are 鈥�.鈥� For example, the price per ton for .

As paper mills and producers are recovering and paper is made more available, it鈥檚 reasonable to wonder what changes will come in 2023. Many printers expect the shortage to continue through this year, with supply and demand .

色情论坛 remains committed to communicating trends we see in the marketplace and reviewing how they could impact you. Our subject matter experts work to ensure you have the knowledge to help you make the best decisions for your publication in any market conditions.

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Impact on design

Across these trends, there are a few stand-out themes that span multiple audiences and categories. Trends like , and highlight a new mixture of bright colors with natural tones, which parallels a shift toward mixing eclectic pieces with modern design in home and fashion categories. search terms like 鈥渆clectic interior design vintage鈥� and 鈥渕ixing modern and antique furniture鈥� are up by 850% and 530%, respectively. This home d茅cor trend reaches across the Boomer Generation, Gen Xers and Zoomers, as many people are finding vintage d茅cor as a sustainable option, choosing to honor family heirlooms and blending the things they love without abiding by someone else鈥檚 style guidelines.

This lean toward a creative mix of vintage and modern styles can also be seen in the Team Jukebox鈥檚 . If you鈥檙e looking to add more character into your text, maximalist designs like expressive, 鈥渞ule-breaking鈥� typography will be popular this year, while minimal vintage style 鈥渉earkens back to a simpler time when everything was made by hand with an eye for detail.鈥� Not sure to go minimalist or maximalist? Brutalism is a mix of both, incorporating the functionality of Utilitarian Design with the rawness and bright colors of Y2K.

Putting pen to paper

Something seen across generations and lifestyles in these trends is a desire to break down barriers and feed the authentic self. Think of going back to basics while intentionally breaking tradition. This matches the oxymoronic attitudes fueling the trends in Pinterest Predicts 2023 鈥� a dark optimism, a bright creativity with a dystopian sense of humor.

As the conversation over mental health has been normalized in recent years, many are taking digging deeper into self-improvement and self-care as a worthwhile journey toward holistic wellbeing. Trends like , and place a focus on the analog side of creative expression and self-improvement. While the primal movement trend concentrates on anti-tech exercises to improve posture and combat 鈥渢ech neck,鈥� now processing emphasizes alternatives to talk therapy like expressive art, art journaling and writing therapy. In fact, searches for 鈥渨riting therapy鈥� have increased by 1840% and 鈥渁rt journal therapy鈥� has increased by a whopping 3755%.

Pinterest predicts both the primal movement and now processing trends will bloom in Millennial and Gen Z crowds, but there is an interesting generational audience for the good on paper trend. Paper crafts like quilling, origami, paper m芒ch茅 and paper art will be a therapeutic outlet mostly for the Boomer and Zoomer Generations in 2023.

Behind the trends

If this year brings opportunities to rethink tradition or repurpose the old to mix it with the new, celebrate those moments! For print, this means it is a great year to try out a new, bold style 鈥� think bright colors mixed with neutrals, repurposed vintage and artistic representation of the mundane. You can pare down and go back to basics with a refreshing twist, or go all-in on weirdcore chic.

The gradual relaxation of restrictions in the wake of the pandemic has led to more introspection and empowerment in the midst of turbulent times. Most audiences will be looking for ways to be the main character of their stories this year as they bring moments into focus and add value to their lives in personal ways.

If your publication can provide an inclusive and freeing space where your readers feel empowered to express their creativity, that鈥檚 going to look good on paper.

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In this series, we explore how different binding processes are performed in a commercial setting and how they affect the final product.

What is case binding?

Case binding is a binding method used for hardcover books which involves encasing sewn or perfect-bound book blocks in covers of various materials. Valued for their durability, casebound products are designed to not only last for decades of frequent use but also to provide a beautifully crafted published work with seemingly endless possibilities.

Assembly required

The industrial construction of a casebound publication varies between machinery and binderies, but the basic process is as follows.听

After the inner pages of a publication are printed and folded into signatures, a gatherer sorts them in the correct sequence to create what is called a book block. Different binding methods can be finished with a hardcover to become a casebound product, but the most widely used process for casebound products is Smyth case binding.听

In this method, signatures are sewn together to create a book block. The book block undergoes nipping or smashing to compress the spine of the book and shape the spine to fit into its cover effectively. Adhesive is applied to the spine of the book block in the gluing off process and bracket tape is used to reinforce the spine鈥檚 binding and shape. An inline three-knife trimmer is then used to trim the three unbound edges of the book block to the final trim size.

Please visit Binding Basics 鈥� Sewn Binding for an in-depth description of sewn binding.

At this stage, a variety of embellishments can be added, including edge treatments, headbands and bookmarks. Edge treatments include enhancements like edge printing, staining and gilding, where dye, colorants or gold leaf is applied to the non-spine edges of the book block. Headbands are strips of decorative cotton or silk that are attached to the top and bottom of the spine, and bookmarks are cords or ribbons which are attached to the top of the spine to serve as ornamental placeholders.

Covers and endsheets are each prepared separately before the final assembly of a casebound book. Although there are many ways to design covers, the process of making covers consists of a few key steps. If the cover material is able to be printed on, such as paper or linen, the cover is preprinted before it is trimmed to size. Covers are cut to be larger than the case and cuts or fold marks are made on the corners to ensure the cover folds around the case cleanly. Some cover applications, such as lamination or UV, are applied to the cover before casing in, while others, like hot foil or embossing, are applied after casing in.

During the process of casing in, a three-paneled board is trimmed and fed into a case making machine, which attaches a backlining over the boards a cloth backlining over the board. This board is usually made of cardboard or chipboard and can come in various weights. The inside of the cover is then coated in glue and pressed onto the base board. The excess cover material is folded around the board and secured in place with glue.听

Finally, adhesive is used to coat the endsheets, which attached the outside pages of the book block to the inside of the hard cover. The spine of the book block is then glued to backing material which wraps around the binding and spans between the spine creases.听

Weighing the options

The intensive case binding process produces excellent-quality printed works that will last a lifetime, if not longer. This is beneficial for library-quality books, durable yearbooks and textbooks and great for special-edition runs. The professional look and feel of the finished product is a benefit for customers who value the artisanship of well-crafted books. In the Smyth case binding process, the spine of the book block is adhered to the backlining instead of the inside of the case, which allows the pages to lay flat when opened.听

The options for casebound covers provide virtually limitless opportunities for creativity and design. There are a large variety of cover applications, including the following options:

• Spot or flood lamination with gloss, matte or gritty finishing
• Spot or flood UV with gloss, matte, satin or gritty finishing for glow-in-the-dark, thermochromic or photochromic effects
• Die options such as hot foil, metal gloss, embossing and debossing
• Laser cutting for covers and endsheets
• Branding (provides a partial burn into case)
• Clear or colored silk screen
• Graining
• Lenticular or crack-and-peel tip-ons
• Scented varnishes
• Namestamping

Cover materials like paper, cloth, leather or plexiglass can be used for case binding, and in some cases multiple materials can be used on the same case, known as quarter-bound, half-bound or three-quarter-bound covers. Slip cases, belly bands, trapper keeper covers and dust jackets can be created to wrap around the outside of the finished book.

Case binding allows for an optimal balance of durability and design, and is an excellent option for trade books, coffee table books, art portfolios and children鈥檚 books in addition to textbooks, yearbooks and library books. If cover options are important to the finished product, case binding is a great method to employ impart creativity into a book鈥檚 design. Case binding results in a beautiful product that will outlast most other publications on the bookshelf.听

If you are considering case binding with 色情论坛 or you would like to speak with someone regarding your next print project, our knowledgeable staff can help you find the best option suited to your needs.

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Now approved by the PRC, this postal pricing increase will affect prices on all national and international commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM), First-Class Package Service (FCPS), Parcel Select and USPS Retail Ground.听听

As a note, the peak holiday season for the USPS has traditionally ended in December, usually on the next available business day following Christmas Day. Alongside more frequent pricing increases, this year鈥檚 uncharacteristically long peak holiday season is another aspect of the Postal Service鈥檚 10-year plan,鈥�.听听

Through this plan鈥檚 albeit unpopular relinquishment of the USPS鈥檚 historically recognized low rates, the USPS is working to compete with companies like UPS, FedEx and DHL through rate increases like these for commercial and retail customers.听

For methods to manage rising prices in your marketing mail, read our recent blog,鈥�4 Ways to Deal with USPS鈥� New Postage Rate Increases.听

色情论坛 continues to seek and share the latest and greatest postal information to help our customers through any changes. When important postal news arises, 色情论坛 will be sure to share announcements here on our website, as well as on social media and through our monthly e-newsletter, ePressLines.听听

The post PRC Approves USPS Pricing Increases for Jan. 22, 2023 appeared first on 色情论坛.

In this series, we explore how different binding processes are performed in a commercial setting and how they affect the final product.

What is Sewn Binding?

Sewn binding is one of the oldest binding methods in history, and it is still the most durable form of binding for printed products today. Sewn binding is a process which utilizes thread sewn through printed signatures to bind them together. There are multiple types of sewn binding, but the most widely used method is Smyth sewing. Sewn binding is most often used for hardcover or casebound publications, but sewn binding methods can be used for softcover products as well. Sewn binding is commonly used for premium novels, illustrated books, children鈥檚 books, textbooks, yearbooks, large catalogs and coffee table books.

Assembly required

Industrial manufacture of sewn binding products varies between machinery and binderies, but the main processes of sewn binding are as follows.

As with other offset or digital printing processes, sewn-bound publications begin with folded signatures. A signature is a grouping of pages (usually in increments of four up to 32) that are all printed on the front and back of one large sheet and folded together using a folding machine to paginate the sheets.

In Smyth sewing, which is also called section or saddle sewing, thread is sewn through the middle of each signature out and into the center of the next signature in a looping motion. In another method of sewn binding, called McCain or side stitching, thread is sewn down through the sides of all the signatures at once.

Before the sewn book block is bound with a hard or soft cover, the threads on the spine are compressed to reduce thread buildup and force out excess air. Thread buildup occurs when the thickness of the book block is increased due to the alignment of the thread stitches, and this extra thickness is compressed either through nipping, a process where the spine is clamped and pressure is applied only to the spine, or smashing, where pressure is applied to the entire front and back of the book.

In another process called backing, the book block is clamped between steel plates and the binding edge of the signatures are bent outward over the clamped edges, resulting in a spine that is wider than the rest of the pages. This is sometimes necessary to shape the spine to effectively fit into its cover, and it creates a slight nailhead for the covers to rest on and impresses hinge creases that allow the book to open. The stitched book blocks are then sent to a binder where they are glued and trimmed.

For case binding, the sewn book block receives bracket tape in addition to being glued off, and the book block is trimmed before casing in. For softcover binding, glue is applied to the spine of the book and the cover is attached before it is trimmed to size. In reference to sewn binding methods, gluing off is a process in which glue is applied to the spine of the book block to reinforce the thread sewing and the shape of the spine.

A three-knife trimmer, most often attached inline on the binder, is used to trim the three unbound edges of the publication, also known as the head, foot and thumb edges. In the process of softcover binding, endsheets are not required and the binding is complete after the book is trimmed and the glue has dried. Through a special method offered for Smyth softcover books, there is a layflat option which does not glue the spine of the book block directly to the spine of the cover. This layflat binding method allows the pages to be more flexible to stay open for use of the product.

If a casebound option is selected, an adhesive is used to coat the endsheets, which are attached to the outside pages of the book block and the inside of the hard or soft cover. The spine of the book block can be glued either to the spine of the cover or to backing material which wraps around the stitching to span between the spine creases. Although there are many ways to customize the sewn binding process, the end result will always be a durable and long-lasting, high-quality publication.

Use cases for sewn-bound products

Sewn binding is a popular method for premium printed products with exceptional quality. However, this option can increase the cost and take longer to produce. Thread sewing ensures a greater resistance to wear from years of frequent use, and sewn binding including adhesives provides more reinforcement to the spine and page stability than sewn binding alone.

Publications produced through sewn binding are most often used for hardcover or casebound printed products because sewn binding results in a more durable, layflat books. Unlike perfect binding, sewn binding is suitable for publications with heavier papers.

Enhancements can include edge treatments, headbands and bookmarks. Edge treatments include enhancements like edge staining and gilding, where dyes, colorants or gold leaf is applied to the non-spine edges of the book block. Headbands are strips of decorative cotton or silk that are attached to the top and bottom of the spine, and bookmarks are cord or ribbons which are attached to the top of the spine to serve as ornamental placeholders.

Since Smyth sewn binding sews each signature together one at a time, the binding it creates has more flexibility. If that spine is adhered to the liner and not the spine of the cover, the product will have the ability to lay flat. Layflat capabilities are important when there are images or spreads that span the gutter between the pages. This is great for art portfolios and coffee table books where design and longevity are equally important factors.

Weighing the options

When considering sewn binding for printed products, important variables to be considered are page count and layflat capabilities. The Smyth sewing process allows flexibility for the pages due to the layflat nature of the product. Sewn binding creates a durable finished product, and it is the most suitable binding technique if a long-lasting, professional publication is desired. This is particularly beneficial when its readers will appreciate the craftsmanship of the finished piece.

If you are considering sewn binding for your next print project with 色情论坛 or you would like to speak with someone, our knowledgeable staff can help you find the best option for your publication!

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These critical industry issues have a widespread area of effect, and result in price increases and shipping delays for businesses and consumers alike. 鈥淥ur customers are getting hit by this at all angles. Everything that moves is hit with increased pricing, from incoming paper to delivery after print,鈥� said Vicky Dansereau, 色情论坛鈥檚 Corporate Mailing Services Specialist. 鈥淭his is affecting all aspects of all delivery.鈥疷SPS, UPS, FedEx, LTL, Truckload, everything.鈥疻e, alongside most businesses, are also experiencing delays in delivery time due to the shortage of available drivers to take loads.鈥�听

The factors causing shortages and bottlenecks in the supply chain are multi-faceted and daunting. However, their increasing visibility has led to positive efforts, such as increased funding for solution strategies and the impetus for action at federal and state levels. For each of the critical issues outlined through ATRI鈥檚 2022 survey, there are also strategies for creating programs and conducting further research into root causes.听听

ATRI has been a reliable source for the past 18 years for the prioritization of the trucking industry鈥檚 most critical issues and preferred strategies for addressing each issue. These yearly reports are used by American Trucking Associations (ATA) and State Trucking Associations (STA) to develop and implement strategies and programs based on insights on ongoing and emerging priorities in the trucking industry.听

The stated critical issues, proposed strategies and data were collected from the Critical Issues in the Trucking Industry 鈥� 2022 analysis conducted by ATRI.听

1. Fuel Prices

Unsurprisingly, the price of diesel was selected as the number one issue. The war in Ukraine is a leading factor in the marketplace chaos and pricing volatility of fuel among other resources. The cancellation of the XL pipeline and decree against federal drilling add more to the interplay of factors affecting the fuel supply. In another study conducted by ATRI, Operational Costs of Trucking, a year-over-year increase of over 35% was identified for fuel cost per mile. These diesel prices are especially challenging for owner-operators, as they have less opportunities to negotiate fuel surcharges.听

Possible solutions include advocating for federal action to stabilize the fuel supply and minimize price volatility, such as expanding refining capacity and increasing domestic drilling.听

A short-term solution would be to create a 鈥渇uel-tax holiday鈥� at the expense of road and bridge construction, which is recognizably problematic, while a long-term solution is expansion of other fuel sources including alternative and renewable fuels. Providing financial incentives for alternative and renewable fuels would be beneficial to support industry growth and reduce costs during development and market expansion, but the front-loaded costs of changing to fuel alternatives is unpopular, with only seven percent of respondents to ATRI鈥檚 Operational Costs of Trucking analysis stating they use some form of alternative fuel, and these were primarily in local and regional delivery operations.

2. Driver Shortage

The driver shortage has been rated as the top industry concern for the past five years and came in at a close second in this year鈥檚 report. According to the report, “There are a number of underlying factors contributing to the driver shortage, including a retiring driver workforce, the challenging lifestyle, and regulatory pressures leading some drivers to leave the industry.”听听

The growth of e-commerce has created an unprecedented number of job openings for local and regional drivers, and those numbers only continue to rise. The ATA states the industry shortage of over 80,000 truck drivers could grow to over 160,000 drivers by 2030.听

As the number of open positions increases, the competition for workers only becomes fiercer. In April 2020, there were 4.9 unemployed persons for every job opening in the U.S. According to data from the Bureau of Labor Statistics that number decreased to 0.6 unemployed persons for every job opening as of August 2022.听听

The proposed strategies to combat the driver shortage include expanding programs to break down barriers to recruit more women and drivers between the ages of 18 to 20 years. In addition to expediting CDL issuance and identifying ways to overcome insurance hurdles for younger drivers, there is an increased emphasis on improving the driving lifestyle. Measures here seek to meet Millennial and Gen Z priorities, as 84% of current younger drivers in the industry are motivated by company culture.听听

Other ranked industry issues, like driver compensation at number four and driver retention at number seven, are intertwined with the driver shortage. However, these issues are each complex and require different strategies for improvement. Driver compensation has increased by 9.8% over the past year, which is unprecedentedly high, leaving many concerned about the sustainability of these pay rates for companies. Starting bonuses have increased by 26% over the past four years, while retention bonuses have increased by 57% in order for fleets to retain their best drivers. Although there has been a large research effort for the driver shortage, the proposed strategies for driver compensation and retention center around conducting in-depth research to determine the relationship driver compensation, benefits, and safety have with driver satisfaction, retention and productivity.

3. Truck Parking

Since 2015, the lack of available truck parking has been in the top five critical issues and has been the number one issue specifically for truck drivers for three consecutive years. This critical issue is closely tied to others, such as driver recruitment, retention and safety. A 2019 survey identified about 313,000 truck parking spaces across the nation, which equated to one parking space for every 11 drivers. A large effort is underway to expand truck stop facilities to create more parking spaces, increase safety and be more pet-friendly to allow drivers to bring pets with them on the road.听

After years of industry concern, this problem is beginning to gain traction with federal leaders. Recently, the U. S. Department of Transportation (U.S. DOT) awarded nearly $40 million in grants to expand truck parking capacity in Florida and Tennessee. Many in the trucking industry (over 35% of respondents) believe dedicated federal funding for truck parking is the best strategy, but over 38% of respondents believe it may be more beneficial to address truck parking at the local and regional level to reduce the regulatory burdens limiting the construction and expansion of truck parking facilities.听听

It鈥檚 not all bad news听

Although it seems more and more industry issues are unprecedented, it is important to note the top critical issues in the trucking industry are not new. In fact, the work on many of the presented issues is well-underway.听听

The Biden-Harris Administration signed the Infrastructure Investment and Jobs Act (IIJA) into law in late 2021. This ended years of political stalemates in investing in transportation infrastructure and many programs have been enacted to improve the current driver shortage. Additionally, a U.S. House bill awaiting passage later this year could provide nearly $800 million to transportation agencies to expand truck parking facilities. On another positive note, in September 2022, a federal judge struck down a truck-only toll program in Rhode Island as unconstitutional.听

With the extensive and interconnected critical challenges present today, it is imperative to understand how the interplay between various supply chain, employment and other issues in the trucking industry is affecting you or your business.听听

To read more on these and other topics affecting the trucking industry, visit for more resources. For a helpful video overview on ATRI鈥檚 latest research on the trucking industry, visit ATRI .听

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