The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. Assuming the changes are approved by the Postal Regulatory Committee (PRC), these price increases would go into effect on Oct. 6, 2024, and cease on Jan. 18, 2025.

In their update, the DMM Advisory wrote:

The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2024 peak holiday season. This temporary price adjustment is to help cover extra handling costs to ensure a successful peak season.

The planned peak-season pricing, which was approved by the governors of the Postal Service on Aug. 8, would affect prices on the following commercial and retail domestic competitive parcels: Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. No other products or services would be affected. Pending favorable review by the PRC, the temporary rates would go into effect at midnight Central on Oct. 6 and remain in place until midnight Central on Jan. 19, 2025.

This seasonal adjustment will bring prices for the Postal Service鈥檚 commercial and retail customers in line with competitive practices.

As a strategic part of the 10-year plan, these temporary changes will support the Postal Service in creating a revitalized organization capable of achieving our public service mission 鈥� providing a nationwide, integrated network for the delivery of mail and packages at least six days a week 鈥� in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress has intended.

The planned price changes include:

Priority Mail and USPS Ground Advantage: Zone 1-4

Commercial:

• $0.30 cents increase for Zones 1-4, 0-3 lbs.
• $0.45 cents increase for Zones 1-4, 4-10 lbs.
• $0.75 cents increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.70 cents increase for Zones 5-9, 0-3 lbs.
• $1.25 increase for Zones 5-9, 4-10 lbs.
• $2.75 increase for Zones 5-9, 11-25 lbs.
• $7.00 increase for Zones 5-9, 26-70 lbs.

USPS Ground Advantage Zone 5-9

• $0.35 cents increase for Zones 5-9, 0-3 lbs.
• $0.75 cents increase for Zones 5-9, 4-10 lbs.
• $1.25 increase for Zones 5-9, 11-25 lbs.
• $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail and USPS Ground Advantage: Zone 1-4

Retail:

• $0.40 cents increase for Zones 1-4, 0-3 lbs.
• $0.55 cents increase for Zones 1-4, 4-10 lbs.
• $0.95 cents increase for Zones 1-4, 11-25 lbs.
• $4.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.90 cents increase for Zones 5-9, 0-3 lbs.
• $1.45 cents increase for Zones 5-9, 4-10 lbs.
• $3.25 increase for Zones 5-9, 11-25 lbs.
• $8.50 increase for Zones 5-9, 26-70 lbs

USPS Ground Advantage Zone 5-9

• $0.50 cents increase for Zones 5-9, 0-3 lbs.
• $1.00 cents increase for Zones 5-9, 4-10 lbs.
• $2.00 increase for Zones 5-9, 11-25 lbs.
• $5.85 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

Commercial:

• $1.00 increase for Zones 1-4, 0-3 lbs.
• $1.75 increase for Zones 5-9, 0-3 lbs.
• $1.50 increase for Zones 1-4, 4-10 lbs.
• $3.95 increase for Zones 5-9, 4-10 lbs.
• $3.50 increase for Zones 1-4, 11-25 lbs.
• $7.50 increase for Zones 5-9, 11-25 lbs.
• $8.95 increase for Zones 1-4, 26-70 lbs.
• $13.00 increase for Zones 5-9, 26-70 lbs.

Retail:

• $1.10 increase for Zones 1-4, 0-3 lbs.
• $2.00 increase for Zones 5-9, 0-3 lbs.
• $2.00 increase for Zones 1-4, 4-10 lbs.
• $4.85 increase for Zones 5-9, 4-10 lbs.
• $3.90 increase for Zones 1-4, 11-25 lbs.
• $9.00 increase for Zones 5-9, 11-25 lbs.
• $9.75 increase for Zones 1-4, 26-70 lbs.
• $16.00 increase for Zones 5-9, 26-70 lbs.

The PRC will review the proposed prices before they are scheduled to take effect on Oct. 6. Complete USPS price filings, with prices for all products, can be found on the PRC website鈥檚 Daily Listings section at . Price change tables are also available on the Postal Explorer website at .

Notably, the Postal Service has some of the lowest postage rates in the industrialized world and continues to offer great value in shipping.

The post U.S. Postal Service Proposes Temporary Rate Changes for 2024 Holiday Shipping Season appeared first on 色情论坛.

Savvy publishers support this passion in a variety of ways. City/Regional magazines often are defined by their great design, excellent photography, insightful long-form journalism and superior printing.

As a result, subscribers regard these magazines as luxury items. They keep one issue until the next arrives (or even longer) and look forward to kicking back and losing themselves in their beloved communities. Simply put, local magazines win the hearts of their readers every month.

Promoting Positive Community Themes

Turn on your evening news and you might think your city is about to combust in crime, violence and political conflict. People get tired of the negativity and sensationalism. They know their cities and regions have a far better side. They enjoy immersing themselves in the cultural, social and physical characteristics that define 鈥渢heir place鈥� and support its ongoing progress.

Content That Makes Community Connections

City/Regional magazines help readers celebrate the storied past, exciting present and promising future of where they live. For example, among the most popular content of local magazines are 鈥淩eaders鈥� Choice鈥� and 鈥淏est of鈥� issues. The magazine invites readers to vote for their favorite businesses in a wide range of categories. Readers enjoy participating and getting to name the best their city or region has to offer.

That鈥檚 not to say that city/regional magazines are filled with editorial fluff and promotions. They include serious pieces as well and are a bastion for long-form journalism written by expert staff and freelance writers. Their feature storytelling prowess further engages readers in their communities.

Visually Showcasing the Community

Another way city/regional magazines win hearts is through high-level production. These magazines often provide both a visual and tactile experience that screams quality. The typography, visuals, design, printing and paper combine to create a luxurious item that reinforces the good vibes about the city, its neighborhoods, the people and the surrounding region. It鈥檚 not a stretch to say that city/regional magazines represent an art form in themselves. One that makes readers treasure each copy and eagerly await each new issue.

Consider the , a 160-page, large-format, print-only, regional-specialty magazine that publishes twice per year. It has a paid subscriber base of 24,000 and ships in a cardboard envelope to ensures arrival in optimum condition. Annual subscriptions are $70, plus a shipping charge calculated at checkout.

Mike Rogge, the owner and editor who revived the iconic publication four years ago, limits advertising to just 10 brands deemed a cultural fit. And yes, advertisers do get turned away. As you can imagine, the publication is filled with stunning photography and long-form storytelling all focused on mountain culture.

The point is that these geographic-centered magazines endear themselves to readers by delivering more, not less. Notably, this comes at a time when some magazine publishers are pulling back on paper quality and color, making city/regional publications even more of a treat. Add in the fact that virtually everything about the magazines helps celebrate the positive culture that defines these localities, and you have a formula for winning readers鈥� hearts and minds.

Advertisers Become Part of the Family

Advertisers know the importance of reaching their target audience and establishing a positive connection. And city/regional magazines create an ideal environment for advertisers to win loyal customers.

For starters, city/regional magazines provide a readership that is passionate about supporting all things local. That makes a great environment for local businesses as well as larger advertisers with a strong local presence and community commitment. As the publishers of (a free NY-based title) say, 鈥淓ssentially, we hand the microphone to the small businesses who support our magazines, helping them to build a strong name in the community.鈥�

To this end, some city/regional magazines are also extending their print readership to create a digital community for daily interaction. For example, a print article on planning the perfect wedding in a particular city might be written by a local wedding planner. An online Q&A with the planner further engages the audience while providing more lead generation for the author-advertiser. The key to strengthening the reader relationship is to have a sound print-to-online strategy.

色情论坛 Connects With City/Regional Magazines

We live and breathe special-interest publications and promote them at every opportunity. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers鈥� preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

The post How Local Magazines Win the Hearts of Their Readers appeared first on 色情论坛.

But how can you achieve consistent, accurate print color?

Color Modes

There are a few different ways to achieve accurate print color. In general, RGB is used for electronic displays like your computer screen, and CMYK is typically used in offset printing.

CMYK

Most commercial printing uses the CMYK color model. Those four letters each represent a color: cyan, magenta, yellow and black. Think of it like this: you start with a white sheet of paper, then the sheet gets darker as more color is added. Combining the colors you have (cyan, magenta, yellow and black) creates a vast palette. CMYK is called subtractive mixing because as colors are added to the page, the light reflected from the page is reduced.

RGB

The RGB model uses red, green and blue color combinations to create a wide array of colors. RGB is known as additive mixing because you start with black, then add and combine red, green and blue light to get colors. The more color you add, the more light gets reflected off the page or screen. If you mix all your colors, you get white.

Spot Color

Spot color is used when you need a precise, specific color. For example, a John Deere catalog might use spot color to ensure they get that specific shade of green. If you have a specific Pantone color you鈥檙e using 鈥� maybe the 鈥� you might use spot color.

鈥淭he thing to be careful of with Pantone is that there is absolutely no substitute for a swatch book or an ink drawdown. What you see on a screen 鈥� even when looking at Pantone鈥檚 own website 鈥� can be drastically different from how the actual ink will print,鈥� Prepress technician and Certified G7 Expert John Myers cautioned.

Setting Yourself Up for Success

There are a few things you can do to set up your publication for accurate print color.

When designing, Myers recommends working in CMYK whenever possible. This is because art created in RGB colorspace will need to be converted to CMYK ink channels. This can cause unexpected changes in tonality (how light and dark the image is).

鈥淭he color you see on the screen is not necessarily what you will see on the printed piece. There is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get,鈥� he said. Myers also recommended looking at your samples under different lighting conditions, like fluorescents, LEDs, natural light, etc.

If you prefer designing your publication in RGB, most programs will allow you to convert from RGB to CMYK. 色情论坛 can accept RGB images, but we recommend our customers convert to CMYK before submitting their files.

One common color issue we see is with font colors. Sometimes fonts intended to be 100% black will contain cyan, magenta or yellow, which will affect the color of your text. (CMYK needs black as a fourth color because combining just cyan, magenta and yellow will create a deep brown instead of a true black.) Fortunately, this is a fairly easy issue to check. In InDesign, you can use the Separations Preview to see if the black type contains other inks. In Acrobat Pro, Output Preview can be used the same way.

One more way to ensure accurate print color is by seeing the product for yourself. Myers recommended visiting for a press check if possible.

鈥淧rinting is infinitely more complicated than it can seem from the outside and getting an inside look at what goes into creating the finished piece is invaluable. Come to the plant and watch the presses run, give input on color on the fly, and learn more about how the sausage is made, so to speak.鈥�

Precise Printing

We鈥檝e used the term 鈥淕7 certified鈥� a lot. But what does it mean?

The G7 certification program is an international calibration methodology that helps ensure uniform color across all print mediums. When a commercial printer achieves G7 certification, it shows their commitment to quality and consistency. G7 qualification is issued according to three distinct compliance levels. The qualification is issued to the facility 鈥� for example, 色情论坛鈥檚 plants in Fulton, Missouri, Ripon, Wisconsin, and Saint Joseph, Michigan, achieved G7 certification independently. A printer must meet the requirements for each G7 compliance level to achieve .

G7 Grayscale: The fundamental level of G7, this compliance level ensures that neutral tones are calibrated to match with the ideal G7 neutral density curve. Successfully printing these colors makes it far more likely a printer can recreate other colors across the CMYK spectrum.

G7 Targeted: This level is achieved when Grayscale compliance is met, and the solid ink measurements for primary and secondary colors (CMY and RGB) and substrate colors are within the spec of the G7-based color targets.

G7 Colorspace: This level demonstrates that extremely tight tolerances are maintained throughout the entire color spectrum, using an entire IT8.7/4 target. This level is also divided into printing and proofing processes, with stricter requirements for proofing.

A G7 certification means you can expect excellent on your printed project.

The Importance of Proofs

鈥淭he biggest concern for getting color right is consistency,鈥� Myers said. 鈥淚f you want one printed piece to match another or to match a physical product, you need to be very careful about how the art is built and supplied to the printer. Once again, there is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get. Things like lighting can play a very important role If you’re looking at something under fluorescence versus natural light or incandescent.鈥�

If you鈥檙e serious about creating an exact color profile, it鈥檚 important to carefully proof your product, as there are many factors in the printing process that can affect how colors appear. 鈥淚n the industry, we also talk about paper as being the fifth color, because the substrate you print on can be wildly different from another. You could print the same page on the same press on two different substrates, and they could look wildly different depending on the quality of the paper and what kind of optical brighteners are used,鈥� said Myers.

Getting It Right With 色情论坛

You want your colors to be perfect. Getting accurate print color is important to 色情论坛. Our G7-certified facilities and experts can help ensure you receive a product that looks great. Reach out and one of our dedicated Sales Representatives will be in touch.

The post Color Correct: Why and How to Achieve Accurate Color Representation in Print appeared first on 色情论坛.

But that鈥檚 not your problem 鈥� it鈥檚 ours. And as an experienced printer and distributor of geographic-based publications, we have some advice.

Look Beyond Printing Presses

Don鈥檛 dwell solely on the ink-on-paper aspect. Make no mistake 鈥� it鈥檚 critically important, and you want to ensure that your print partner has advanced equipment featuring multiple print platforms. You also want to ensure that your printer has a reputation for executing special-interest magazines at the highest level.

But pay equally close attention to prepress and distribution. Those areas likewise yield big dividends in both efficiency and quality. Printing companies with distribution expertise give you a huge leg up in consistently achieving on-time delivery.

Seek Seamless Digital Workflows

PDF-based production is today鈥檚 defacto standard. You鈥檙e more than likely using it now. However, not all workflow systems are created equal. To maximize efficiency and file accuracy, you need a seamless digital workflow that links all aspects of print production as well as linking your system with the printers.

The more complex your needs, the more important technology becomes. Processes such as content management, collaborative prepress workflows and personalization/customization all rely on high technology at the front end.

But just having advanced technology isn鈥檛 enough. Your provider needs to apply it to your benefit. For instance, a provider may have great digital prepress technology, but the best will also have G7 Certification. This means you鈥檒l get the same predictable color output every time, whether your magazine is running on a digital press or an offset press鈥攔egardless of the substrate.

Obsess on File Preparation

Having noted the importance of the printer鈥檚 technology, everything starts with getting your file right. Many time-consuming errors occur because of improperly prepared files.

Although your printer will undoubtedly run your file through their own software, the cleaner and more accurate your original file the better. Anything that鈥檚 missing or out of spec causes a file to be incomplete and can result in costly delays. Sending duplicate files or previous issue files also can cause unnecessary confusion.

Set your raster and transparency settings to high resolution and be certain to arrange type in the uppermost level. Image resolution will vary by print production method and paper, but a good default standard is 300-350 dpi.

Many workflow systems also work with pages, so be sure to export your PDFs as pages using your printer鈥檚 PDF export settings 聽(these are typically available on their website or by reaching out to them). Also be sure to extend the bleed to the gutter. Note: when exporting PDFs you may get a 1/8 inch bleed from the facing page — that is expected and taken care of when imposing the pages in prepress.

Seek Mailing and Distribution Expertise

You don鈥檛 need a lecture about the cost of mail distribution. You鈥檙e all too aware that mailing costs can exceed all production costs combined.

With so much resting on this phase, you must have complete faith in your plan as well as the systems and people executing it. Best-of-class magazine printers will be front-loaded with systems for data management and mail list processing. They鈥檒l have a laser focus on minimizing postage costs and meeting critical arrival dates.

You can鈥檛 settle for second-rate solutions in this make-or-break area.

Downstream, top providers should offer advanced CoMail and pool shipping options. Keep in mind that smaller circulations often benefit more from CoMail than larger circulations. Although city/regional magazines often begin with more penetration of a specific geographic area and receive better presort levels, presenting the mail into that area can often reward work share delivery discounts.

Except for some minor design requirements and schedule flexibility, the CoMail process is pretty straightforward. The printer or service provider combines your list with the lists of other magazines to form a much larger mailing pool, resulting in lower costs. Plus, you can participate in CoMail with circulations as low as 5,000.

Seek Access to Subject Matter Experts, Education & Training

The combination of stretched personnel, lower training budgets and ever-evolving technology can create the perfect storm for disaster. You鈥檒l benefit from a printer that invests in the education and training of their own staff and yours.

You鈥檒l gain even more advantages if that printer has deep experience in the special-interest publication world. When your provider knows the ins and outs of the publication business, it takes a load off you. And with increasingly collaborative workflows, knowledge sharing is more important than ever.

Education and training can take many forms鈥攂logs, newsletters, white papers, webinars, technical sheets and both small group and one-on-one training opportunities. The availability of certified subject matter experts (think Adobe Certified Instructor or USPS Regulations Expert) is a big bonus.

Partner with 色情论坛

We live and breathe special-interest publications. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced prepress workflows, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers鈥� preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

The post Streamlined Solutions for Local Magazine Printing and Distribution appeared first on 色情论坛.

But have you considered city/regional print magazines? Today, many are quick to dismiss print advertising as 鈥榦ld school.鈥� Yet results show that the opposite is true with print magazine advertising often outperforming online and other media alternatives.

Like anything, you need a certain amount of knowledge to get the most out of your print advertising. That鈥檚 why we wrote 鈥�10 Ad Tips for City/Regional Magazines.鈥� Our goal is to help your business reach new heights of customer loyalty and profitability.

Things to Know About City/Regional Magazines

City/Regional magazines are a large and highly active group. lists 920 general-interest consumer magazines with a geographic focus. Within this genre are city magazines (i.e.,聽Chicago, Austin Monthly; regional magazines (What鈥檚 Up? Eastern Shore, New Hampshire); city specialty magazines that specialize both geographically and by subject matter (Hartford Woman, Pittsburgh Magazine Visitors Guide); and regional specialty magazines (Texas Highways, Mountain Gazette).

(CRMA) serves as the industry鈥檚 voice. It provides professional development and training to member publishers as well as opportunities to exchange information and ideas. Check it out to learn more about this segment.

Providing a Slow, Luxurious Reading Experience

Many city/regional magazines are high-end publications featuring great design, photography and print quality along with expertly written, long-form journalism. Readers often regard these magazines as luxury items, and they tend to stay in the home until the next cherished issue arrives.

This strong bond with readers also produces good results for advertisers. The print-centric nature of city/regional magazines fits well into 2022 YouGov聽data reported in Fast Company ), showing that consumers have a different relationship with digital magazine experiences. A significant 47% of American readers prefer to consume magazines in print rather than online.

That supports earlier research by SFG ) indicating that鈥� 91% of all adults read magazines. And those aged 35 and younger are even more likely to read magazines (93-94%). In addition, 73% of adults agreed that reading a magazine or book in print format is more enjoyable than reading on a device.鈥�

City/Regional print magazines occupy a lofty position. They offer readers the ultimate sensory experience with content that is thoughtful to read and lovely to view. Readers spend time with these magazines鈥攍ean back and relax. Advertisers reap the benefits.

10 Tips for City/Regional Magazine Advertisers

Not everything is unique about creating ad campaigns for city/regional magazines. Yet there are some differences in how you might approach these specialty print magazines for maximum success. Here are 10 tips to help you succeed:

1. Know the Mailing List and Your Target Audience. If you accept the premise that advertising success is dependent 40% on list, 40% on offer and 20% on creative, it鈥檚 essential to ensure that the magazine reaches your target audience. You start with a built-in advantage of the magazine鈥檚 recipients being local, but there鈥檚 more to learn. Here are some questions to ask:
   • Are recipients paid subscribers or is the magazine mailed free to mailing lists (or some combination of the two)? Many city and regional magazines will have an almost exclusively paid print readership. This carries a higher cost per thousand (CPM) rate because readers tend to spend more time with magazines that they pay to receive. But that doesn鈥檛 mean a free version won鈥檛 work for your business.
   • Is the circulation independently audited? Again, this may not be a deal breaker, but an independent audit does assure that you鈥檙e getting what the auditor鈥檚 report says you鈥檙e getting.
   • What other vital demographic information can the publisher provide about the readership base? You can often find important demographic information such as average household income, education level, gender, largest median age group and which products and services readers tend to spend their money on.
   • What other special-interest publications does the magazine offer? For example, Pittsburgh Magazine has four seasonal, home-focused publications and a visitors鈥� guide as well as wedding and give (philanthropy) issues. These single-focus publications might be perfect for your business.
2. Execute Ad Fundamentals Exceedingly Well. Especially in high-end city/regional magazines, you need to make sure that your ad is visually appealing and will capture the reader鈥檚 attention. Use bright colors and interesting imagery to draw readers into your ad. Be concise and clear, remembering that you have limited space. Tailor your message directly to your target audience using short, punchy copy that readers will remember.
3. Spend time creating a great offer. Certainly, there is a worthy case for pure brand building, but most smaller businesses need more tangible results from their advertising. So, decide what would mean success to you, and it can take many forms. Increased sales during the ad period. Higher online engagements. A certain number of offer redemptions. Try to be as specific as possible about what success looks like and how you鈥檒l measure it. We鈥檒l talk more about campaign-effectiveness measurement.
4. Create a 鈥淏ring a Friend鈥� Ad. There鈥檚 nothing like one customer bringing another into the fold. But there鈥檚 no rule that either one has to be an existing customer. If you own a boutique clothing store, for instance, why not offer a reader 10% off their next purchase or 15% off for both them and a friend? It鈥檚 the best type of 鈥渇riends鈥� offer. Both get rewards, to say nothing of a shopping spree together.
5. Add a Measurement Tool. Measuring helps you better understand your audience so you can focus on the most effective media and offers. Here are several ways to measure the effectiveness of your city/regional magazine ad:
   • Just ask. Instruct your salespeople to inquire about how the customer heard about your business. Or you can send a text message or email asking them to complete a brief questionnaire after they make a purchase. Consider offering a future discount for providing the information.
   • Include a unique email address or phone number. You鈥檒l instantly know if the person is responding to your print ad.
   • Include a promo code. This can be a code the customer types into a website or landing page or gives verbally at the store or over the phone. Make it simple and easy to remember.
   • Include a QR code. A simple smartphone scan takes the reader directly to an app or specific landing page.
   • Include vanity URLs and UTM tracking codes. The former is a short, easily remembered URL that takes the person directly to a landing site created for the ad. The addition of UTM tracking codes (brief text added to the end of your URL) lets you quickly identify the specific source of traffic through your web analytics tool. The downside of URLs and UTMs versus a QR code is that the inquirer must type something into their browser.
6. Advertise With a Partner. You can spread the costs and perhaps heighten interest in your ad by partnering with another business. For example, a theatre and a restaurant make a good combination. Or a wedding venue and a limousine service. Or a boutique dress shop with a nearby shoe store. The possibilities are endless.
7. Create a Testimonial Ad. Testimonials work because your ad now speaks from the voice of satisfied local customers. And people tend to believe other customers, especially in areas like healthcare and service businesses. Even big brands can profit from gaining stronger local legitimacy. A few simple rules include keeping the testimonial genuine (people tend to doubt over-the-top reviews), including an image of the person and getting their permission. You can also link readers to a written or video testimonial by using a QR code or URL.
8. Write an Advertorial. This is an advertisement that looks and reads like journalistic content. A well-executed advertorial can effectively promote products, build brands and drive sales.聽You can often engage your target market while making the sales side less obvious than a traditional ad. This is also a type of ad where the magazine鈥檚 writing staff may be able to help in its development.
9. Create a Community Support Ad. Each month has a substantial number of observances and awareness causes that you can build into an ad. Depending on the theme, you鈥檒l get an opportunity to add a bit of generosity, joyfulness and fun to your marketing program. From Financial Literacy Month to National Mutt Day, there are countless special days to build community through a support ad.
10. Advertise in a Ballot Issue. City/Regional magazines are well known for their popular 鈥淩eaders鈥� Choice鈥� and 鈥淏est of鈥� issues. The magazine invites readers to vote for their favorite businesses in a wide range of categories. Ballot issues generate a lot of reader engagement for both the magazine and its advertisers.

These tips are just a sampling of the many ways your business can succeed with print advertising in city/regional magazines. We hope it encourages you to dig deeper into these great publications and develop an ad strategy that works for your business.

About 色情论坛

We live and breathe special-interest publications and promote them at every opportunity. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms and deep mailing and distribution know-how.

Getting in touch is simple. Just contact us today and a friendly 色情论坛 associate will be in touch within 24 hours.

The post 10 Tips for Advertising in City/Regional Magazines appeared first on 色情论坛.

Design Trends of 2024

According to industry leaders like Adobe and Canva, the design trends of 2024 encompass a diverse range of styles and elements. From 3D type to vintage minimalism, the spectrum is wide and varied. Let’s break down some of these trends:

3D Type and Bubble Text: As the name suggests, this trend involves using three-dimensional elements and bubbly text to add depth and vibrancy to designs.

Color Clashing and Curves: Bold, vibrant colors are in, along with curved edges and shapes that catch the eye and make designs pop.

70s Nostalgia: Embracing the retro vibes of the 70s, this trend brings back vintage aesthetics with a modern twist.

Vintage Minimalism: Clean, minimalistic designs with a touch of vintage flair are gaining popularity, offering a balance of simplicity and elegance.

Anti-Design: This avant-garde trend challenges traditional design norms with chaotic and cluttered layouts, creating impactful visuals with purposeful intent.

Abstract Gradients and Color Transitions: Gradients are making a comeback, with subtle transitions and abstract color schemes adding depth and dimension to designs.

Geometry: While not necessarily a new trend, geometry remains a staple in design, offering structure and balance to compositions.

Illustration and Logo Mascots: Custom illustrations and mascot logos are becoming increasingly popular, adding personality and uniqueness to brands.

Applying Design Trends to Publications

So how do these trends translate to the world of publications? While it’s essential to stay informed about design trends, it’s equally important to consider their relevance to your audience and brand identity. Here are some key design trends specific to publications, and how you can incorporate them effectively:

Bold Typography: Make your headlines stand out with bold typography that doubles as a visual element, drawing readers into your content.

Large and Filled-Frame Photography: Use striking, full-page photos to capture attention and add visual impact to your spreads.

Experimental Grid Layouts: Break free from traditional grid structures and explore innovative layouts that enhance the visual storytelling of your publication.

Minimalism and Clean Layouts: Embrace simplicity while maintaining visual interest through clean, whitespace-heavy layouts that allow your content to shine.

Pops of Color: Add excitement to your designs with strategically placed splashes of color that highlight key elements and create focal points.

Design Principles: The Backbone of Great Design

While trends come and go, design principles remain constant. Here are some key principles to keep in mind when crafting your publication designs:

Balance: Ensure visual equilibrium by distributing elements evenly throughout your layout.

Alignment: Keep elements organized and visually connected by aligning them along a common axis.

Visual Hierarchy: Establish a clear visual hierarchy to guide the viewer’s attention and emphasize key content.

Repetition: Create visual consistency and reinforce branding elements through repeated use of colors, patterns, and fonts.

Contrast: Use contrasting elements to create visual interest and make important content stand out.

Proximity: Group related elements together to establish relationships and improve readability.

Putting It All Together

Now, let’s apply these principles and trends to some sample spreads. Watch our recorded, free webinar to see these principles and trends in use. From clean and minimalist designs to bold and experimental layouts, there’s no shortage of inspiration. Remember to consider your audience and brand identity when experimenting with design trends.

Elevate Your Publication With These Design Tips

Design trends may come and go, but the principles of good design endure. By staying informed about current trends and applying timeless design principles, you can create visually stunning publications that captivate your audience. So go ahead, unleash your creativity and let your designs make a statement in 2024 and beyond!

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You certainly don鈥檛 do it because you hate to sleep. Nor do you do it for the pay, which is nonexistent. You do it for the real-world experience and the ability to contribute. You do it because you have a passion for creating great content.

So, if your publication printer is kind of meh, you deserve better. You need a partner who matches your passion and delivers print products and services that elevate your publication.

Getting Beyond 鈥淢eh鈥�

Here are some attributes to look for in choosing a printer for your student-run publication.

Do they specialize in publications?

Maybe you think your student-run publication is too small for a publication printing specialist.聽 Forget that notion. A partner with decades of experience in the special-interest publication world can deliver advantages your local printer can鈥檛. When your printer knows the ins and outs of the publication business, it takes a load off you. Think about what you could do by spending fewer hours getting from digital file creation to final print production. Did we mention sleep?

Is their customer service structured for you?

A great printing partner is set up for ease of doing business鈥攁s in easy for you. Look for a layered team structure that provides leadership and plenty of bench strength. You want multiple people who are familiar with your publication so that you don鈥檛 miss a beat when your main contact is away.

Do they offer multiple print platforms?

When you鈥檙e putting together a student magazine, your focus should be on content and design 鈥� not whether your printing partner has the right equipment for the job. The ability to print on multiple digital and offset platforms can reduce your costs and provide the flexibility to easily scale quantities up or down. And, if you want to ensure consistent and reliable quality from device to device, ask if your printer has a G7庐 Master Qualification from IDEAlliance and Master Printers of America.

Do they provide a multitude of paper choices?

This is where publication specialization and economies of scale play in your favor. A skilled paper management team has your back. They鈥檒l help you identify and secure paper stocks that meet your budget and publication goals. It鈥檚 also helpful if they have an extensive in-house paper selection, which can provide greater value on thin budgets. The right printer can provide environmentally friendly paper options that fit your budget.

Do they offer education and training that鈥檚 just a phone call away?

Publication printing now involves collaborative workflows between you and your printer鈥攅specially in the preparatory stage. But you鈥檙e likely not an expert in digital file preparation. Yet messing one up can slow production and increase costs. Professional, customer-friendly help should be readily available to you and your staff. Ask how your printer invests in knowledge sharing. The answer can mean the difference between frustration and success.

Do they use sustainable production practices?

Sustainability is likely a large consideration in your operations. It should also be in your printers. And we don鈥檛 mean just slapping an environmental logo on your publication and calling it a day. Responsible printers know an eco-friendly footprint begins with file creation and runs through distribution. Sustainable practices involve everything from their choices of equipment and consumables to the lighting in their facilities. Check out your printer鈥檚 environmental policies to ensure that they measure, manage, report and continually improve their environmental impact.

Can they help you reach your audiences where they are?

The most successful student-run publishers are adept at using data and multichannel strategies to reach audiences where they are. Print may form the core of your distribution strategy, but you may also incorporate digital distribution to expand your reach or address readers鈥� preferences. A great publication printer will not only offer the most efficient mail distribution services but also provide digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Can they provide room for you to dream and grow?

Maybe you鈥檙e just getting started or maybe you鈥檙e heading a student-run publication with decades of history. Either way, you aspire to reach new heights. The right publication printer will dream and grow with you. Help you stop outside the box. They should offer a wide range of reader engagement tools like inkjet imaging and variable data digital printing. And if you include advertising, then bindery options like gatefolds, belly wraps, tip-ons, inserts, uniquely shaped labels or poly bagging can invite readership and encourage deeper advertising engagement.

Don鈥檛 Procrastinate. Partner With 色情论坛.

We live and breathe special-interest publications. And, we have a special enthusiasm for student-run publications. You鈥檙e the future of publishing, and your commitment inspires us to expand our capabilities.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of student-run publications.

You鈥檒l also love our easy-to-do-business-with approach. We start by providing you with a friendly, experienced customer service representative who鈥檚 part of a team steeped in know-how. And you can rest easy knowing that your 色情论坛 team is hard at work getting your publication produced at the highest quality, on time and within budget.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

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And like any breakthrough technology, there鈥檚 cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future.

For example, Hollywood actors and writers went on strike over a number of issues, including pay and working conditions. But they鈥檙e also concerned with the use and generation of AI. And the Culinary Union in Las Vegas narrowly avoided a strike over AI. The union points to examples of AI-powered robots mixing drinks and a security robot patrolling a resort parking lot.

When it comes to AI, there鈥檚 certainly a lot to consider. Yet the strong conviction among business leaders is that AI will be an important part of the future.

According to strategy and consultant giant , 97% of executives said that 鈥済enerative AI will be transformative to their company and industry.鈥� What鈥檚 more, 95% of organizations surveyed are increasing their investments in data and AI. Seven in 10 held specific training programs in 2023 to prepare employees for the use of generative AI tools.

Where Is AI Used Now?

A Simplilearn tutorial by Avijeet Biswal, 鈥淎I Applications: Top 18 Artificial Intelligence Applications in 2023,鈥� says common current uses of AI include:

• Virtual assistants like Siri and Alexa
• Recommendation systems used in e-commerce platforms
• Fraud detection in financial institutions
• Autonomous vehicles
• Natural language processing (NLP) for chatbots and customer service
• Image and facial recognition in security systems
• Medical diagnosis and healthcare systems

It鈥檚 clear the list is expanding into other areas that include magazines and all forms of journalism. In an August 2023 Intelligencer article, 鈥淗ow Will Artificial Intelligence Change the News Business?鈥� author John Herrman says, 鈥淏loomberg has been using AI tools to help streamline basic financial reporting for years, and wire services have been using story generators to write sports recaps and summarize earning reports for more than a decade.鈥�

Magazine Industry Disruption Still Speculative

Despite the experimentation and limited applications that are occurring, the magazine industry is in a 鈥渨hat could be鈥� state versus an all-out AI transformation. So, let鈥檚 take a look at four key areas that could be impacted the most, along with the pros and cons of AI integration:

1. Automated Content Generation. AI tools and algorithms may generate new content and summaries of short- and long-form content. This could help publishers save money while keeping up with the quick pace of today鈥檚 news cycles. AI will also impact the proofreading and editing areas. AI-driven tools will not only identify grammatical errors but also add consistency to writing and could even improve styles. Savings in time and personnel could be considerable.
2. Content Customization. There is a two-fold aspect to customization. The first is using AI-enabled tools to power recommendation systems for customizing reader content. The intent is to increase reader engagement and improve the reading experience. Publishers can also use the data to better understand audiences and more effectively market their magazines. The second aspect is allowing advertisers to apply the data to create more targeted advertising. The data can also help advertisers discover the best formats and ad placements. This not only increases advertising effectiveness but also improves the reader鈥檚 experience by minimizing irrelevant ads.
3. Design and Formatting. According to Marcin Fr膮ckiewicz in a TS2 Space article, 鈥淗ow AI is Shaping the Future of the Magazine Publishing Industry,鈥� May 2023, 鈥淎I is also transforming the way magazines are designed and formatted.鈥� AI-driven tools are now able to analyze data and learn from prior popular designs to create visually appealing layouts. Like all automation, this saves time in the design process. AI also helps ensure that each edition of the magazine is visually consistent and engaging for the reader.
4. Predictive Analytics. Every publisher can benefit from being able to better forecast revenue and readership trends. AI-enabled predictive tools can help publishers analyze large amounts of data and make informed decisions about everything from content development to distribution.

What鈥檚 the Potential Downside?

Bo Sacks has been a veteran of the printing and publishing industry since 1970. He鈥檚 widely regarded as an innovator and has held directorships at prestigious companies such as McCall’s, Time Inc., New York Times Magazine Group, International Paper, Ziff-Davis, CMP and Bill Communications (VNU). While optimistic about the overall application of AI in the magazine industry, he also notes some potential negatives in his Jan. 20, 2023, article, 鈥淏oSacks Speaks Out: The Dark Side of AI for the Magazine Industry?鈥� We share some of his insights here:

• AI could reduce the number of writers and editors, eliminating jobs and decreasing the number of voices in the industry.
• AI could automate the editing and proofreading process in a way that leads to a decrease in content quality. The AI-powered tools simply may not be able to detect errors and make changes in the same way as human beings.
• AI-powered recommendation systems could homogenize content. Their algorithms may select popular, profitable content over more niche or experimental content.
• AI could lead to issues around plagiarism and copyright infringement. Many insiders predict potential legal challenges and financial losses for publishers, authors and other stakeholders.
• AI might hinder the development of new writers, though it likely won鈥檛 provide the same level of feedback and mentoring as human editors. And with the potential elimination of many entry-level jobs, it鈥檚 fair to wonder how the next generation of publishing professionals will develop.

So, Is AI Your Magazine鈥檚 Friend or Foe?

Probably a little of each. No doubt it鈥檚 a powerful, disruptive technology. And we鈥檙e only seeing the tip of the iceberg.

AI clearly has the potential to automate and improve efficiency across the publishing enterprise. Productivity will increase through the automation of many repetitive tasks. It also requires investment and training and will reduce or eliminate some positions.

But make no mistake, it鈥檚 a big thing that鈥檚 certain to impact your magazine publishing business and career.

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Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats; Nonprofit Mail

Incentive: 6% discount at the time of mailing

Registration begins: Dec. 15, 2023

Promotion period: Feb. 1, 2024 鈥� July 31, 2024

This promotion encourages mailers to incorporate innovative techniques into mailpieces to create a multi-sensory experience. Mailers can take advantage of this promotion with new developments in paper, paper stocks, substrates, finishing techniques and inks.

The goal of incorporating sensory elements 鈥� such as visual effects, interesting textures, scents and sounds 鈥� is to drive a higher ROI and increase the engagement and response rates of direct mail campaigns. Some examples of tactile, sensory and interactive mailpieces are pop-ups, infinite folds, clean-release cards, zip strips, specialty inks (like metallic or thermal ink), trailing edge envelopes and special finishes like foil embossing and textured paper.

Please note the USPS will eliminate Gloss Stock as an option for this promotion in 2025.

Personalized Color Transpromo Promotion

Eligibility: Qualifying First-Class Mail presort and automation letters with an additional discount for Courtesy Reply Mail (CRM) or Business Reply Mail (BRM) inclusion

Incentive: 3% discount for color ink at the time of mailing or 4% with Reply Mail

Registration begins: Dec. 15, 2023

Promotion period: Feb. 1, 2024 鈥� July 31, 2024

This promotion encourages producers of bills and statements to use color printing and variable data printing to create personalized, transpromotional mailpieces. This promotion aims to demonstrate the effectiveness of using dynamic-variable, data-driven personalization and colors to help marketers enhance the value of mailpieces and increase response rates.

Emerging & Advanced Technology Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats

Incentive: 3% discount using emerging and advanced technologies or 4% discount using enhanced emerging technologies

Registration begins: Variable, begins December 2023

Promotion period: Six months, variable

This promotion incentivizes the use of technologies such as augmented reality (AR), near-field communication (NFC) and video in direct mail campaigns. This is aimed to amplify direct mail results to deliver immersive and interactive experiences to consumers. This year, this promotion includes utilizing QR codes to drive mobile-optimized shopping websites for eCommerce transactions.

The biggest change for 2024 is that the Emerging Technology promotion will be handled as a 鈥榊OU PICK 6.鈥� That means you can pick any six-month time frame in 2024 to participate in the promotion. For example, you could choose Jan. 15 to June 15, or April 1 through Sep. 1. Registration for this promotion will begin in December 2023.

Please note you cannot combine promotions. Mailers should look at all available USPS promotions to make sure their six-month time frame from Emerging Technology does not coincide with the Tactile Promotion, which has a higher discount of 5%, or the Informed Delivery Promotion, which has a 4% discount.

3% discount includes the following:

4% discount includes the following:

It is important to note the USPS will discontinue the Mobile Shopping option as part of the Emerging Technology Promotion in 2025.

Informed Delivery Promotion

Eligibility: Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards and flats

Incentive: 4% discount at the time of mailing and 0.6% discount for eDoc Submitters

Registration begins: June 15, 2024

Promotion period: Aug. 1, 2024 鈥� Dec. 31, 2024

This promotion incentivizes mailers to leverage the USPS Informed Delivery service, which allows consumers to preview their incoming mail and receive alerts for specific mailpieces. Mailers that include interactive elements in their Informed Delivery notifications will be eligible for discounts.

Informed Delivery provides a digital extension of mailpieces, offering a second touchpoint for customers to engage with direct mail through interactive digital images.

Reply Mail IMbA Promotion

Eligibility: First-Class presort and automation letters

Incentive: 3% discount for static IMbA on the BRM and a 6% discount for serialized IMbA

Registration begins: May 15, 2024

Promotion period: July 1, 2024 鈥� Dec. 31, 2024

This promotion encourages marketers to adopt static or serialized barcodes on reply mailing. The goal is to reduce processing time and ensure QBRM mailers receive reply mail and invoices quickly.

Retargeted Mail Promotion

Eligibility: Qualifying automation First-Class postcards

Incentive: 6% discount at the time of mailing

Registration begins: July 15, 2024

Promotion period: Sept. 1, 2024 鈥� Nov. 30, 2024

This USPS promotion incentivizes marketers to send postcards to website or mobile app visitors who didn鈥檛 make trackable conversions. The goal of this promotion is to bridge the connection between online recipient behavior and direct mail. This creates multiple touchpoints from each mailpiece.

Take advantage of these USPS promotions to increase direct mail ROI

The USPS mail promotions for 2024 provide a great opportunity for marketers to experiment with innovative technologies and strategies to enhance the effectiveness of mailing. By following the guidelines and eligibility requirements, mailers can take advantage of the discounts to increase direct mail ROI and deliver impactful and engaging mailpieces to target audiences.

If you are interested in participating in these USPS promotions for your direct mail campaigns, visit the USPS鈥檚 Postal Pro website to view the and , or email them at mailingpromotions@usps.gov.

Or, if you鈥檙e interested in partnering with an expert printer that can help you save on mailing costs, get in touch with us today!

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According to a May 25, 2023, Fortune article by David Miller, 鈥�,鈥� overall magazine readership has been increasing for the past 10 years. There was a temporary dip in pass-along readership during the pandemic, but magazines are regaining that ground.

As the article also points out, readers still prefer print. A YouGov survey indicates only 29% of readers in the United States said they prefer reading magazines online. Print is poised to further take advantage of a phenomenon Miller calls 鈥渄igital detox,鈥� where people schedule time away from devices.

Most readers (including groups of all ages) love the tactile qualities of print. They simply love the touch and feel of print and even the act of turning pages. They also spend more time reading print publications vs. digital.

What鈥檚 more, advertisers have taken notice of the research on print and how it interacts with parts of the brain that impact buying decisions. The fact that readers find print advertising less intrusive is another feather in its cap. With more than 7,000 U.S. magazines in print reaching an audience of 220 million readers, print magazine publishing has a strong future.

Special-Interest Magazine Printing: A Tough Business

Believe us. We understand. In fact, within our world of special-interest magazine printing, we see two main challenges facing our customers:

• Developing compelling content that attracts and retains readers, which, in turn, attracts advertisers.
• Managing the business operations to remain competitive and financially sound.

The latter means sometimes even the best-run publications need to reduce costs. There is always a balancing act between enhancing revenue streams and trimming costs. But what can you cut from the budget without sacrificing quality?

Perhaps it鈥檚 worth stepping outside the publishing box and looking at the broader business world. suggests executives at large companies often regret the snap decisions they make when trying to cut costs. This survey of 500聽leaders from global organizations with over 3,000 employees shows 93 percent admitted to making snap decisions aimed at combating rising inflation, sluggish consumer confidence and the increased cost of goods.

Thirty-eight percent of those business leaders already regret it. Why? The cuts resulted in low levels of employee engagement, operational efficiency, and productivity.聽And in the case of layoffs, the organizations lost valuable talent. Most leaders also felt they suffered reputational damage.

Beware of the Typical Cost-Cutting Plan

From our observations, magazine publishers tend to gravitate toward page and/or frequency reductions, as well as personnel cuts. The problem is any of these actions, either taken individually or in some combination, can weaken the product. Most businesses 鈥� magazine publishing or otherwise 鈥� don鈥檛 soar by lessening their product. And in the case of many small- and medium-sized publishers, the elimination of even one position can have a big impact鈥搊ften in a negative way.

How To Cut Magazine Costs the Right Way

Closely examining your circulation list can be a good starting point. Advertisers don鈥檛 care as much about sheer numbers today. They are more interested in an engaged, well-targeted audience. Many publishers are investing in acquiring more profitable subscribers and changing them out for less engaged, less profitable readers. Show advertisers data you fine-tuned your circulation list, and they likely won鈥檛 squawk about lower numbers.

Clean Up Your Subscriber List

While it may sound basic, practicing good subscriber list hygiene can help you optimize your list for the greatest postal savings and delivery speed. At 色情论坛, CASS-certified software helps ensure every subscriber address is current, duplicate-free and sorted and grouped properly for the lowest possible postage rate.

Consider Co-Mailing

You should also consider co-mailing your special-interest magazine if you are not currently doing so. Co-mailing creates 鈥減ools鈥� that may consist of 30 or more titles from different publishers. After combining pieces into one presorted pool, mailers gain the benefits of higher, volume-based presort discounts as well as work-share discounts provided by the USPS.

Customers who switch to 色情论坛 often save on magazine mailing costs with our intelligent, streamlined Co-Mailing strategies. Contact us today to learn more about how we can help cut your magazine costs!

Two (Or Three Or Four Or Five) Heads Can Be Better Than One

Looking at expenses across the enterprise can pay dividends. Even minor expenses like catered lunches and office supplies, as well as larger items like healthcare, travel, and entertainment, can add up. She notes some publishers find success with a committee-based approach to cost decisions.

In this scenario, representatives from sales and marketing, editorial, accounting and other departments look for areas in which the organization can lower costs. It鈥檚 less top-down and incorporates a broader perspective.

Automate Wherever Practical

While automation does carry the potential to eliminate jobs, it can also free up staff for better uses, increasing overall productivity and success. Automating anything from production workflows to ways of reaching potential subscribers, processing subscription renewals and accounting tasks like payroll are good targets. Associations and other member-based publishing organizations that also fulfill print material requests would benefit from adding automated, customized, and demand-based digital storefronts.

Save on Magazine Costs with 色情论坛

We have decades of experience serving special-interest magazine publishers鈥攁nd saving them money. In fact, meeting the needs of small- and mid-market publishers enabled 色情论坛 to become North America鈥檚 third-largest magazine printer. You can lower your costs through our collaborative workflow tools, choice of multiple print platforms, efficient paper sourcing, and expert mailing, distribution and fulfillment services.

Our customer-first, 鈥渆asy-to-do-business-with鈥� approach also saves you time and money. You spend less time managing the production process and more time focusing on your readers. To start saving money now, simply submit your information and a friendly 色情论坛 associate will be in touch within 24 hours. You鈥檒l be glad you did. And so will your readers, advertisers and financial stakeholders.

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