Keep reading to learn about seven powerful ways to implement printed materials into your college recruitment strategy, inspiring the next generation of students to choose your university to call home.

1. Viewbooks

Viewbooks are comprehensive publications that provide an in-depth look at a college’s programs, campus and community. They are often larger and more detailed than other recruitment materials, aiming to give prospective students a thorough understanding of what your college has to offer.

A viewbook can be a great way to paint a picture of what life is like as a student at your college. To make that picture as enticing as possible, we recommend printing viewbooks on high-quality paper with colorful, vibrant imagery. It鈥檚 a sure way to stand out and above the slew of digital viewbooks your prospective students may be receiving.

2. Alumni Magazines

Colleges often produce magazines for alumni that highlight campus news, events and alumni achievements. These magazines can also double as a recruitment tool by showcasing the college’s successes and sense of community, helping prospective students see the value of attending and what life could be like post-graduation.

The other clear benefit of printed alumni magazines in college recruitment is their ability to create a dedicated, engaged alumni community. Alumni who feel valued will be more likely to help with recruitment efforts by encouraging the students they know to apply to their alma mater.

3. Course Catalogs

Course catalogs detail the college’s academic offerings, including course descriptions, faculty profiles and program requirements. These catalogs are essential for current students to plan their academic paths and for prospective students to explore the college’s academic options.

Offering printed course catalogs to prospective students will ensure they can easily browse your school鈥檚 course offerings to see if it鈥檚 a good fit for their desired major. Plus, according to , studies indicate that around 62% of college students favor physical books over digital textbooks. This preference has decreased slightly in recent years but still shows a significant preference for print over digital formats.

4. Campus Guides

Campus Guides are publications that provide detailed information about the college campus, including maps, building layouts and other campus amenities. Campus guides often cover the history of the campus, highlighting key landmarks and providing historical background on the college’s founding and development. They also use photography to showcase the campus, including photos of buildings, landmarks and other features that make the campus unique.

Campus guides are designed to help new and prospective students navigate the campus and learn about its history and culture. They can also be valuable resources for alumni and visitors looking to learn more about the college’s campus. A well-crafted campus guide that features high-quality photography can be a valuable tool in promoting your college to prospective students.

5. Event Programs

Consider turning to a professional printer for programs for recruitment events, such as open houses, campus tours and information sessions. These programs provide a schedule of events and other important information for attendees, helping to make the event more organized and informative. High-quality printed programs will give any recruitment event a more elevated and professional feel.

6. Direct Mail Campaigns

One major role of college recruiters is to design and print direct mail campaigns targeted at prospective students, encouraging them to apply or visit the campus. Direct mail campaigns can be personalized and targeted to specific groups of prospective students, making them a highly effective recruitment tool. High-quality mailpieces are sure to be more enticing to prospective students. Plus, a full-service printing partner can help take the headache out of your mailing strategy, and may even be able to save you money on mailing costs.

7. Digital Editions

Digital editions are electronic versions of print materials, such as viewbooks, alumni magazines and course catalogs, that can be accessed online. While these are not a 鈥榩rint鈥� product in the traditional sense, partnering with a printing company that can create easily accessible digital editions to accompany printed materials can be an effective way to improve the reach of your recruiting efforts.

These digital editions can reach a wide audience and provide interactive features that enhance the reader’s experience. The nature of digital editions also removes the issue of limited space that comes with print materials, allowing your recruiting team to deliver more content without increasing costs. Consider combining digital editions with your print strategy to maximize results.

Print Powerful Recruiting Tools With 色情论坛

As a college recruiter, you know how important it is to stand out. These seven methods can help you get the word out to prospective students and show them why your school is the best choice, as long as you work with a printer that鈥檚 up to the task.

With 87 years of experience, 色情论坛 is an established and knowledgeable printing company that has experience in all sorts of industries, including universities and alumni associations. Not only do we produce high-quality print materials that fit your budget; we can create digital editions to maximize their reach. If you鈥檙e ready to elevate your recruiting strategy with high-quality print, contact us today to get in touch with one of our experts.

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You certainly don鈥檛 do it because you hate to sleep. Nor do you do it for the pay, which is nonexistent. You do it for the real-world experience and the ability to contribute. You do it because you have a passion for creating great content.

So, if your publication printer is kind of meh, you deserve better. You need a partner who matches your passion and delivers print products and services that elevate your publication.

Getting Beyond 鈥淢eh鈥�

Here are some attributes to look for in choosing a printer for your student-run publication.

Do they specialize in publications?

Maybe you think your student-run publication is too small for a publication printing specialist.聽 Forget that notion. A partner with decades of experience in the special-interest publication world can deliver advantages your local printer can鈥檛. When your printer knows the ins and outs of the publication business, it takes a load off you. Think about what you could do by spending fewer hours getting from digital file creation to final print production. Did we mention sleep?

Is their customer service structured for you?

A great printing partner is set up for ease of doing business鈥攁s in easy for you. Look for a layered team structure that provides leadership and plenty of bench strength. You want multiple people who are familiar with your publication so that you don鈥檛 miss a beat when your main contact is away.

Do they offer multiple print platforms?

When you鈥檙e putting together a student magazine, your focus should be on content and design 鈥� not whether your printing partner has the right equipment for the job. The ability to print on multiple digital and offset platforms can reduce your costs and provide the flexibility to easily scale quantities up or down. And, if you want to ensure consistent and reliable quality from device to device, ask if your printer has a G7庐 Master Qualification from IDEAlliance and Master Printers of America.

Do they provide a multitude of paper choices?

This is where publication specialization and economies of scale play in your favor. A skilled paper management team has your back. They鈥檒l help you identify and secure paper stocks that meet your budget and publication goals. It鈥檚 also helpful if they have an extensive in-house paper selection, which can provide greater value on thin budgets. The right printer can provide environmentally friendly paper options that fit your budget.

Do they offer education and training that鈥檚 just a phone call away?

Publication printing now involves collaborative workflows between you and your printer鈥攅specially in the preparatory stage. But you鈥檙e likely not an expert in digital file preparation. Yet messing one up can slow production and increase costs. Professional, customer-friendly help should be readily available to you and your staff. Ask how your printer invests in knowledge sharing. The answer can mean the difference between frustration and success.

Do they use sustainable production practices?

Sustainability is likely a large consideration in your operations. It should also be in your printers. And we don鈥檛 mean just slapping an environmental logo on your publication and calling it a day. Responsible printers know an eco-friendly footprint begins with file creation and runs through distribution. Sustainable practices involve everything from their choices of equipment and consumables to the lighting in their facilities. Check out your printer鈥檚 environmental policies to ensure that they measure, manage, report and continually improve their environmental impact.

Can they help you reach your audiences where they are?

The most successful student-run publishers are adept at using data and multichannel strategies to reach audiences where they are. Print may form the core of your distribution strategy, but you may also incorporate digital distribution to expand your reach or address readers鈥� preferences. A great publication printer will not only offer the most efficient mail distribution services but also provide digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Can they provide room for you to dream and grow?

Maybe you鈥檙e just getting started or maybe you鈥檙e heading a student-run publication with decades of history. Either way, you aspire to reach new heights. The right publication printer will dream and grow with you. Help you stop outside the box. They should offer a wide range of reader engagement tools like inkjet imaging and variable data digital printing. And if you include advertising, then bindery options like gatefolds, belly wraps, tip-ons, inserts, uniquely shaped labels or poly bagging can invite readership and encourage deeper advertising engagement.

Don鈥檛 Procrastinate. Partner With 色情论坛.

We live and breathe special-interest publications. And, we have a special enthusiasm for student-run publications. You鈥檙e the future of publishing, and your commitment inspires us to expand our capabilities.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of student-run publications.

You鈥檒l also love our easy-to-do-business-with approach. We start by providing you with a friendly, experienced customer service representative who鈥檚 part of a team steeped in know-how. And you can rest easy knowing that your 色情论坛 team is hard at work getting your publication produced at the highest quality, on time and within budget.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

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1. Campus Updates

Provide updates on campus developments, new programs and recent events to keep alumni connected to their alma mater. Alumni readers will likely be very interested to know what鈥檚 happening on their old stomping grounds, and updates about new construction projects and developments may even convince them to schedule a campus visit.

News about construction projects, music and theatre performances and homecoming activities are all examples of content to include in this section.

2. Career Advice

Offer tips and insights from alumni experts on career advancement, job search strategies and professional development. While this type of content could be relevant and helpful to any alum, it will likely attract young alumni in particular, who are looking to gain footing in their burgeoning careers.

Not only is career-related content interesting and popular, it will help foster a positive perception of the university as an institution that supports its alumni throughout all stages of their careers.

3. Faculty Features

Highlight the work and achievements of current and retired faculty members, showcasing their impact on students and the university. Alumni will be pleased to learn about new faculty joining the staff at their alma mater, and wistful to hear of their favorite professor鈥檚 retirement. Some examples of stories to include in this section are a faculty promotion or tenure, an anniversary milestone or a professor developing a brand new course.

Including faculty features also allows you to use your alumni magazine to showcase the knowledge and experience of your university鈥檚 talented teaching staff.

4. Historical Features

Explore the history of the university, highlighting milestones, traditions and notable alumni from different eras. Alumni will be interested to learn how their alma mater was founded and grew over the years, especially if you feature specific buildings or areas of campus that may be important to them.

Content that explores the history of your university, especially if combined with old photographs from the eras being described, is a powerful way to capture your alumni readers鈥� attention and make them feel personally connected with the university. If your magazine has been in publication for a long time, you may even have an archive of past issues that you can include images from, including a simple snapshot of the item itself.

5. Travel and Culture

Share travel stories and cultural insights from alumni around the world, highlighting their experiences and discoveries. This type of content is a great way to allow alumni to contribute to your publication with their stories and personal recommendations. Readers love personal stories like this, and it may even convince more alumni to become frequent travelers.

In addition to travel stories, you can fill this section with food and sightseeing recommendations, helpful travel tips and even sample itineraries.

6. Technology and Innovation

Your alumni will want to know how the university is working to keep up with the times. Explore how the university is leveraging new technological developments in its methods, and how it鈥檚 affecting the way students learn. If faculty members at the university have made any breakthroughs or advancements in their respective fields, this is a great section to highlight it.

Highlighting the advancements developed or leveraged by the university will inspire confidence in alumni, who will view their alma mater as modern and cutting-edge.

7. Alumni Spotlights

In-depth writeups that feature notable alumni are a good way to make alumni feel valued and connected while also creating interesting content for your magazine, as long as there鈥檚 a good story to tell. You could feature alumni who have found great success in their careers, gone through a life-changing experience or contributed something to better their community, for example.

Spotlighting alumni is a good way to encourage readership from alumni hoping to see how their former classmates are doing. In a recent interview with , Rebekah Tilley, Director of Strategic Communications at the University of Iowa鈥檚 Tippey College of Business, notes that this type of content is a big draw for young readers.

鈥淥ne of the things that surprised me particularly was that our young alumni told me over and over again: 鈥極h, we love getting this! We get so few things in print anymore that this is really special to us, and we hang on to it, and it鈥檚 on our coffee table, and we flip immediately to alumni notes to see if our friends are there and see if their photos are in print, because they live in a digital world,鈥欌�� said Rebekah.

Print Your Alumni Magazine With 色情论坛

No matter how you choose to lay out your alumni magazine, make sure you鈥檙e working with a quality printer. In addition to interesting, well-crafted content, you鈥檒l need to distribute a magazine that looks and feels great. As the third-largest magazine printer in the United States and Canada, we know how to take your publication from design to print, and then get it into the hands of your alumni.

To learn more about the benefits of printing with an award-winning, family-owned company, contact 色情论坛 today!

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We suggest a different tactic 鈥� increasing alumni engagement through the strategic use of print materials. Here are some methods for using commercial printing to boost alumni engagement:

Alumni Magazines

Alumni magazines are a great way to keep alumni informed and engaged with your university. Compelling content and engaging photography can instill a sense of nostalgia, prompting them to plan a visit or attend an event.

In a 2022 interview with , Dale Keiger, former editor of Johns Hopkins Magazines said, 鈥淪urveys consistently show a strong positive correlation between alumni reading the print magazine and engaging with the institution, whether by donating money, encouraging prospective students to apply or attending events on campus.鈥�

A regularly published alumni magazine featuring stories and updates about your university, as well as alumni interest pieces and achievements, will help your grads remember when they were students.

Alumni Notes

Including a 鈥榃here Are They Now鈥� section with pictures of alumni and basic information like their current city and graduating class can go a long way in making alumni feel connected. Encourage alumni to send a photo and short update to your publication for a chance to be featured. Rebekah Tilley, Director of Strategic Communications at the University of Iowa鈥檚 Tippey College of Business, shared her experience with alumni and print magazines in an .

鈥淥ne of the things that surprised me particularly was that our young alumni told me over and over again: 鈥極h, we love getting this! We get so few things in print anymore that this is really special to us, and we hang on to it, and it鈥檚 on our coffee table, and we flip immediately to alumni notes to see if our friends are there and see if their photos are in print, because they live in a digital world,鈥欌�� said Rebekah.

Impactful Annual Reports

Create an annual report highlighting the university’s achievements, impact and future goals. Your university鈥檚 more data-minded alumni in particular will likely be interested in statistics like enrollment, budget and job placement rate. Include stories of alumni contributions and successes to showcase the value of alumni engagement. Include these reports in your alumni publications to demonstrate transparency, foster connections and encourage continued support.

Special or Commemorative Publications

Create special publications to commemorate significant milestones, such as the university’s anniversary, special events or a recent milestone. These publications can be distributed to alumni to celebrate achievements and keep their alma mater on the top of their minds.

Not only will these publications help keep alumni informed about what鈥檚 going on at your university, but they can also serve as a time capsule of sorts, reminding them of special occasions for years to come.

Targeted Alumni Newsletters

Based on a , Parimala Veluval and Jayesh Surisetti recommend a 鈥榣ight touch鈥� approach, citing newsletters as an example of communication that links alumni to their institution without demanding a major commitment. Creating print newsletters focused on specific groups of alumni will make those groups feel valued and interconnected but not pressured.

Segmenting your newsletters in this way also makes it easier to narrow down your content to what is relevant to the target group. There are many ways to , so it鈥檚 important to determine specific goals before developing content.

College or Major

One example of targeted alumni content is creating newsletters for specific colleges or majors. For example, a newsletter sent to alumni of the College of Business at your university could include updates on faculty, buildings and notable alumni. Similarly, targeted newsletters sent to alumni of a specific major, like English or music, could be a great way to boost engagement. This method may also encourage the organic growth of smaller alumni networks, keeping alumni connected to each other, and ultimately, the university.

Graduating Class

Newsletters created for specific graduating classes can be a valuable tool for increasing alumni engagement. Segmenting by graduating class makes it incredibly easy to develop relevant content. If your university鈥檚 enrollment is too low to make newsletters for individual graduating classes a viable option, consider targeting these newsletters toward groups like young alumni or graduates of a specific decade, for example.

Alumni Spotlights in Print Newsletters

Feature alumni spotlights in your print newsletters to showcase the diverse accomplishments and contributions of your alumni community. This can inspire pride among alumni and encourage them to stay connected. Alumni who are featured in newsletters and other print projects may be more likely to engage with or contribute to their alma mater, and other alumni may be incentivized to share their recent accomplishments.

Event Marketing

Use print materials to promote alumni events like reunions, homecoming or networking events. High-quality invitations with colorful imagery are a compelling way to encourage attendance, particularly if the invitations are personalized with the alum鈥檚 name and title. Alternatively, including an insert or spread in your alumni magazine about upcoming events could be a good way to boost engagement while taking advantage of your existing print projects.

Inviting alumni back to campus for events can foster engagement and create a strong, connected alumni network.

Engage Alumni With 色情论坛鈥檚 Print Services

Keeping alumni engaged with the university is a big job, and 色情论坛 is here to help. Our print industry experts produce high-quality magazines, mail pieces, books and much more. Not only do we print using the highest standards, but we can also handle mailing and distribution, finding you new ways to save. We can even help you !

Thinking about switching from another printer? 色情论坛 makes it painless! To learn more about 色情论坛鈥檚 print services, contact us today to get in touch with one of our dedicated sales representatives.

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