A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced challenges in the years before COVID-19, had a banner year from a sales standpoint. According to the New York Post, book publishing had its largest sales figures in a decade. To add to the rosy outlook, industry experts project book publishing to grow 2% over…
Read MoreCommunication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must not only be flawless, but also engaging and easily navigable. Given these needs, your printer should play an integral role throughout the prepress process to ensure a final product that meets all customer needs. From design consultation to precise pre-flighting and proofreading, a good commercial…
Read MoreFinding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to choosing a print partner. After all, the relationship between printer and publisher is about creating a successful print product. At the same time, a strong relationship can actually lead to more effective print and digital solutions. This requires a printer that has a dedicated customer…
Read MoreEasing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo is often the short-term path of least resistance. Associations want their business relationships to be like their member relationships: long-term, and mutually beneficial. Given this, a choice to change isn’t made lightly. At the most basic level, it’s a business decision. An association might shift to a new printing partner…
Read MoreToday’s Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn’t evergreen. At the same time, it doesn’t matter how quick the print turnaround is if a publisher still has to rely on a third party for mailing and distribution. Whether your magazine is monthly, semi-annual, or somewhere in between, your print product needs to reach your subscribers…
Read MoreG7 Master Printer Certification Explained
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a niche interest magazine, or something in between, if it has your company logo on it, it must be flawless. From a printing standpoint, this means that the color has to be perfect. From matching your specific brand colors to reproducing the hues of high-quality images and graphics, the color of…
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