7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience: 1. Tell Your Story With a Company Page Optimize and…
Read MoreKey Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers. People on social media are looking for content that is entertaining, useful, informational and/or…
Read MoreHow to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards. Reach the readers you want to engage by using these tools: Write Compelling Headlines To get people to appreciate your blog content, you first have to get them interested. In a sea of…
Read MoreHow to Increase Event Engagement with Live Tweeting
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of information, it should have a coherent purpose and adopt a basic structure. Here are some of the reasons you should be live-tweeting your events: You’ll…
Read More10 eCommerce Best Practices That Will Boost Your Sales
Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need, solves a problem or enhances their lives? We’ve gathered some eCommerce best practices to pass along to you: Provide Answers Via Your Blog Use your blog to anticipate what your potential buyers might want to know, and answer their questions before they can ask them. This practice not only provides…
Read MoreHow to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won’t catch them all, but some fish will succumb to your marketing efforts showing them that the worm, minnow or leech at the end of your line is…
Read More