Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today鈥攖he most in 10 years. 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same. Magazines rank…
Read More2013 鈥 A Better Year for Print Markets
It鈥檚 always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike. Magazines Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in…
Read MoreHoliday Wishes from 色情论坛
If you are at work today, there鈥檚 probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it鈥檚 an atmosphere of anticipation, excitement and reflection. Or it could feel like all of these things mixed together, which is a warm reminder of when we were in school enjoying holiday parties the day before Winter break. There鈥檚 no mistaking it. The Christmas spirit is in the air today. Before the day is…
Read MoreTen Best Potluck Dishes for Office Parties
‘Tis the season when informal office parties abound. It鈥檚 always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don鈥檛 always know what to bring. Dishes for the office party should be easy to make ahead of time, easy to transport during…
Read More5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of…
Read MoreIs Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today鈥檚 markets. With a simple internet search on the topic, you can find just as many articles saying 鈥淧aid search is dead鈥 as you can those that say 鈥淧aid search is stronger than ever.鈥 Like any other marketing component, it all boils down to an individual decision. So, instead of getting mired in the debate over whether paid search is dead or alive,…
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