The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. Assuming the changes are approved by the Postal Regulatory Committee (PRC), these price increases would go into effect on Oct. 6, 2024, and cease on Jan. 18, 2025.

In their update, the DMM Advisory wrote:

The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2024 peak holiday season. This temporary price adjustment is to help cover extra handling costs to ensure a successful peak season.

The planned peak-season pricing, which was approved by the governors of the Postal Service on Aug. 8, would affect prices on the following commercial and retail domestic competitive parcels: Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. No other products or services would be affected. Pending favorable review by the PRC, the temporary rates would go into effect at midnight Central on Oct. 6 and remain in place until midnight Central on Jan. 19, 2025.

This seasonal adjustment will bring prices for the Postal Service鈥檚 commercial and retail customers in line with competitive practices.

As a strategic part of the 10-year plan, these temporary changes will support the Postal Service in creating a revitalized organization capable of achieving our public service mission 鈥� providing a nationwide, integrated network for the delivery of mail and packages at least six days a week 鈥� in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress has intended.

The planned price changes include:

Priority Mail and USPS Ground Advantage: Zone 1-4

Commercial:

• $0.30 cents increase for Zones 1-4, 0-3 lbs.
• $0.45 cents increase for Zones 1-4, 4-10 lbs.
• $0.75 cents increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.70 cents increase for Zones 5-9, 0-3 lbs.
• $1.25 increase for Zones 5-9, 4-10 lbs.
• $2.75 increase for Zones 5-9, 11-25 lbs.
• $7.00 increase for Zones 5-9, 26-70 lbs.

USPS Ground Advantage Zone 5-9

• $0.35 cents increase for Zones 5-9, 0-3 lbs.
• $0.75 cents increase for Zones 5-9, 4-10 lbs.
• $1.25 increase for Zones 5-9, 11-25 lbs.
• $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail and USPS Ground Advantage: Zone 1-4

Retail:

• $0.40 cents increase for Zones 1-4, 0-3 lbs.
• $0.55 cents increase for Zones 1-4, 4-10 lbs.
• $0.95 cents increase for Zones 1-4, 11-25 lbs.
• $4.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.90 cents increase for Zones 5-9, 0-3 lbs.
• $1.45 cents increase for Zones 5-9, 4-10 lbs.
• $3.25 increase for Zones 5-9, 11-25 lbs.
• $8.50 increase for Zones 5-9, 26-70 lbs

USPS Ground Advantage Zone 5-9

• $0.50 cents increase for Zones 5-9, 0-3 lbs.
• $1.00 cents increase for Zones 5-9, 4-10 lbs.
• $2.00 increase for Zones 5-9, 11-25 lbs.
• $5.85 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

Commercial:

• $1.00 increase for Zones 1-4, 0-3 lbs.
• $1.75 increase for Zones 5-9, 0-3 lbs.
• $1.50 increase for Zones 1-4, 4-10 lbs.
• $3.95 increase for Zones 5-9, 4-10 lbs.
• $3.50 increase for Zones 1-4, 11-25 lbs.
• $7.50 increase for Zones 5-9, 11-25 lbs.
• $8.95 increase for Zones 1-4, 26-70 lbs.
• $13.00 increase for Zones 5-9, 26-70 lbs.

Retail:

• $1.10 increase for Zones 1-4, 0-3 lbs.
• $2.00 increase for Zones 5-9, 0-3 lbs.
• $2.00 increase for Zones 1-4, 4-10 lbs.
• $4.85 increase for Zones 5-9, 4-10 lbs.
• $3.90 increase for Zones 1-4, 11-25 lbs.
• $9.00 increase for Zones 5-9, 11-25 lbs.
• $9.75 increase for Zones 1-4, 26-70 lbs.
• $16.00 increase for Zones 5-9, 26-70 lbs.

The PRC will review the proposed prices before they are scheduled to take effect on Oct. 6. Complete USPS price filings, with prices for all products, can be found on the PRC website鈥檚 Daily Listings section at . Price change tables are also available on the Postal Explorer website at .

Notably, the Postal Service has some of the lowest postage rates in the industrialized world and continues to offer great value in shipping.

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Delivery Network Redesign: USPS will continue to redesign its delivery network, which may involve renaming facilities and assigning new responsibilities to them.

Mailing Promotions and Incentives: USPS plans to introduce five mailing promotions and two 鈥渁dd-on/upgrade鈥� promotions.聽 These include the Tactile, Sensory and Interactive Promotions, Integrated Technology Promotion, Reply Mail IMbA Promotion, Continuous Contact Promotion and First-Class Mail Advertising Promotion.聽 The add-on promotions deal with Informed Delivery and Sustainability.聽 Additionally, there will be growth incentives for both First-Class Mail and USPS Marketing Mail.

Identification of Official Election Mail/Ballots: New requirements will be introduced to identify Official Election Mail/Ballots from Political Campaign Mail, aiming to ensure the secure and timely delivery of election-related materials.

Reevaluation of First-Class Mail Flat Pricing: USPS will reevaluate the pricing structure for First-Class Mail Flats, potentially impacting the cost of mailing larger, flat items.

USPS Proposed Pricing Changes for July 2024

The USPS has proposed a list of rate increases that covers many of its services, in addition to changes to the way pricing is calculated for certain mailings.

How Promotional Discounts are applied: Currently, the USPS removes promotional discounts from primary postage and then removes incentive discounts.聽 Moving forward, incentive discounts will be removed from primary postage and then promotional discounts will be taken.

Full-Service Discount for First Class and Marketing Mail pieces increased from $.003 to $.005 per piece. (Full-Service Automation barcoded pieces receive this discount) Seamless discounts from $.001 to $.002 per piece.

First Class Flats are currently priced by the ounce with a base price for each additional ounce.聽 Moving forward, the prices between ounces could vary.

Marketing Mail had components found to be over their costs, or not covering their costs.

• Marketing Mail Flats will raise by 11.708%
• Carrier Routes will raise by 9.918%
• Nonprofit flats will raise by 16.2%
• Nonprofit Carrier Route will raise by 20.1%
• Nonprofit High Density and High Density Plus Carrier Route will increase by 17.3%

Marketing Mail Flat Rates Restructuring: Currently, marketing mail flat pieces over 4 ounces pay per piece and a per pound rate for the weight over 4 ounces.聽 This will be restructured so a per-pound rate is paid for the whole weight, including the first 4 ounces. Also under this plan, work share discounts will return for under 4 ounces reflected in the per piece cost, but over 4 ounces, the work share discounts will be shared in the per pound pricing.

Catalog Incentive: Mailers using Marketing Mail or Package Services Bound Printed Matter Flats and Parcels will be granted a $.001 per piece incentive for announcing their mail pieces are catalogs when presenting the mailings to the USPS via the postal statements. However, Marketing Mail Simple Samples will be eliminated.

To qualify as a catalog, a mail piece must meet one of the following requirements:

1. 12 or more pages.
2. Bound or fastened along one edge and shaped as a letter, flat or parcel.
3. An organized, illustrated, descriptive listing of the products or services offered for sale.
4. Prices or a method for determining prices.
5. Information on Shipping or Fulfillment (shipping or pick-up methods)
6. Enough information to allow an order to be placed.聽 This may be through an order form, mailing address, phone number, web address or means to access a web address such as a QR Code.
7. Every Door Direct Mail (EDDM) 鈥� Retail

Mailing Rate Increases By Mail Class

First-Class Mail Price Changes

First-Class Mail First-Ounce Rates – Letters

USPS Marketing Mail Product Price Changes

Periodicals Price Changes

Package Services Price Changes

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Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats; Nonprofit Mail

Incentive: 6% discount at the time of mailing

Registration begins: Dec. 15, 2023

Promotion period: Feb. 1, 2024 鈥� July 31, 2024

This promotion encourages mailers to incorporate innovative techniques into mailpieces to create a multi-sensory experience. Mailers can take advantage of this promotion with new developments in paper, paper stocks, substrates, finishing techniques and inks.

The goal of incorporating sensory elements 鈥� such as visual effects, interesting textures, scents and sounds 鈥� is to drive a higher ROI and increase the engagement and response rates of direct mail campaigns. Some examples of tactile, sensory and interactive mailpieces are pop-ups, infinite folds, clean-release cards, zip strips, specialty inks (like metallic or thermal ink), trailing edge envelopes and special finishes like foil embossing and textured paper.

Please note the USPS will eliminate Gloss Stock as an option for this promotion in 2025.

Personalized Color Transpromo Promotion

Eligibility: Qualifying First-Class Mail presort and automation letters with an additional discount for Courtesy Reply Mail (CRM) or Business Reply Mail (BRM) inclusion

Incentive: 3% discount for color ink at the time of mailing or 4% with Reply Mail

Registration begins: Dec. 15, 2023

Promotion period: Feb. 1, 2024 鈥� July 31, 2024

This promotion encourages producers of bills and statements to use color printing and variable data printing to create personalized, transpromotional mailpieces. This promotion aims to demonstrate the effectiveness of using dynamic-variable, data-driven personalization and colors to help marketers enhance the value of mailpieces and increase response rates.

Emerging & Advanced Technology Promotion

Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats

Incentive: 3% discount using emerging and advanced technologies or 4% discount using enhanced emerging technologies

Registration begins: Variable, begins December 2023

Promotion period: Six months, variable

This promotion incentivizes the use of technologies such as augmented reality (AR), near-field communication (NFC) and video in direct mail campaigns. This is aimed to amplify direct mail results to deliver immersive and interactive experiences to consumers. This year, this promotion includes utilizing QR codes to drive mobile-optimized shopping websites for eCommerce transactions.

The biggest change for 2024 is that the Emerging Technology promotion will be handled as a 鈥榊OU PICK 6.鈥� That means you can pick any six-month time frame in 2024 to participate in the promotion. For example, you could choose Jan. 15 to June 15, or April 1 through Sep. 1. Registration for this promotion will begin in December 2023.

Please note you cannot combine promotions. Mailers should look at all available USPS promotions to make sure their six-month time frame from Emerging Technology does not coincide with the Tactile Promotion, which has a higher discount of 5%, or the Informed Delivery Promotion, which has a 4% discount.

3% discount includes the following:

4% discount includes the following:

It is important to note the USPS will discontinue the Mobile Shopping option as part of the Emerging Technology Promotion in 2025.

Informed Delivery Promotion

Eligibility: Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards and flats

Incentive: 4% discount at the time of mailing and 0.6% discount for eDoc Submitters

Registration begins: June 15, 2024

Promotion period: Aug. 1, 2024 鈥� Dec. 31, 2024

This promotion incentivizes mailers to leverage the USPS Informed Delivery service, which allows consumers to preview their incoming mail and receive alerts for specific mailpieces. Mailers that include interactive elements in their Informed Delivery notifications will be eligible for discounts.

Informed Delivery provides a digital extension of mailpieces, offering a second touchpoint for customers to engage with direct mail through interactive digital images.

Reply Mail IMbA Promotion

Eligibility: First-Class presort and automation letters

Incentive: 3% discount for static IMbA on the BRM and a 6% discount for serialized IMbA

Registration begins: May 15, 2024

Promotion period: July 1, 2024 鈥� Dec. 31, 2024

This promotion encourages marketers to adopt static or serialized barcodes on reply mailing. The goal is to reduce processing time and ensure QBRM mailers receive reply mail and invoices quickly.

Retargeted Mail Promotion

Eligibility: Qualifying automation First-Class postcards

Incentive: 6% discount at the time of mailing

Registration begins: July 15, 2024

Promotion period: Sept. 1, 2024 鈥� Nov. 30, 2024

This USPS promotion incentivizes marketers to send postcards to website or mobile app visitors who didn鈥檛 make trackable conversions. The goal of this promotion is to bridge the connection between online recipient behavior and direct mail. This creates multiple touchpoints from each mailpiece.

Take advantage of these USPS promotions to increase direct mail ROI

The USPS mail promotions for 2024 provide a great opportunity for marketers to experiment with innovative technologies and strategies to enhance the effectiveness of mailing. By following the guidelines and eligibility requirements, mailers can take advantage of the discounts to increase direct mail ROI and deliver impactful and engaging mailpieces to target audiences.

If you are interested in participating in these USPS promotions for your direct mail campaigns, visit the USPS鈥檚 Postal Pro website to view the and , or email them at mailingpromotions@usps.gov.

Or, if you鈥檙e interested in partnering with an expert printer that can help you save on mailing costs, get in touch with us today!

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