According to the Mordor Intelligence study, North America is the largest geographic market for comic books while Asia Pacific is the fastest growing. Mordor Intelligence considers the market to be moderately consolidated with media companies such as Marvel Entertainment, Dark House Media, Image Comics, DC Entertainment and Archie Comics being the major players. But there鈥檚 plenty of room for smaller publishers and upstart self-publishers as well.

Major comic book genres include fantasy, romance, history and science. Captivating stories and intriguing illustrations help drive the global popularity of comics and their graphic novel subset.

So, comic books and graphic novels represent a growing yet competitive market. And being so visually driven, publishers need to ensure that their print versions, which form the core of even the largest comic book media companies, live up to readers鈥� expectations.

The Role of Paper in Comic Book Printing

Creating great print in any form begins with good paper choices. That鈥檚 why we鈥檙e offering our latest blog post, 鈥淓ssential Guide for Choosing Comic and Graphic Novel Paper.鈥� We want your words and graphics to pop off the paper and engage your fans.

We also know that selecting paper may seem routine. But despite significant industry consolidation, there are still many choices. And getting your stock selection right is one of the most important decisions in creating outstanding comic books and graphic novels.

Traditional Comic Books

The standard size for a comic book is 6.625 in x 10.25 in, with four to six story panels on each page, and covers are normally 6.75 in x 10.5 in to allow for bleed, though comic book sizes are highly dependent on what fits on the racks at comic stores. Though page counts can vary, 24-32 pages remain the norm. That鈥檚 mainly dictated by printing equipment that most economically produces eight- and 16-page forms.

For many years, inexpensive newsprint was the standard comic book paper. That changed in the early 1990s when Marvel Entertainment began using higher-quality, coated paper. They offered both basic and deluxe versions for a period of time, but the higher-quality, gloss editions soon eclipsed the basic versions, which then began to fade nationwide.

Today, most interior pages of major-publisher comic books are either 55 lb. gloss text or 70 lb. gloss text. Covers are typically 80 lb. gloss text. Varnish, UV gloss or aqueous coating are common for additional pop and durability.

Ultimately, you determine the look and feel of your comic book, which should reflect your audience and publishing objectives. For example, if you want to capture a vintage look, then your choice might be an inexpensive, lightweight uncoated stock with a heavier matte or satin-finish cover. And you might combine that by specifying the vintage size of 7.75 in x 10.5 in. These choices would provide a way-back look while offering more longevity along with a more substantial feel.

Graphic Novels

The graphic novel format emerged in the 1960s and 1970s but didn鈥檛 become mainstream until the late 1980s. Author, columnist and bookseller Richard Kyle coined the terms 鈥済raphic story鈥� and聽 鈥済raphic novel鈥� in his 1964 column which appeared as a feature in The Comics Journal (鈥淩ichard Kyle in Retrospect,鈥� Dan Nadel, September 7, 2017). From that point on, graphic novels, in particular, referred to longer-form, more complex comic book narratives that go beyond superheroes to tackle more complex genres and themes.

Graphic novels also have a clear beginning, middle and end, whereas comic books are generally extracted from a larger story. The graphic novel form covers fantasy, fiction, non-fiction, history, fantasy and even current affairs in an accessible way.

Both adults and younger people consume graphic novels. According to Aisling O鈥橫ahony The Publishing Post), 鈥�With the power to make literature increasingly accessible and engaging, graphic novels have cemented their reputation as a serious literary artform.鈥� In 2022, graphic novels accounted for the third-highest-selling fiction genre, with 35 million copies sold in that year alone.

Graphic Novels Have No Standard Size or Paper

While comic books lean heavily toward a standard size and paper grade, graphic novels do not. They can be whatever you choose, though more common trim sizes are 6.5 in x 8.5 in, 5.5 in x 8.25 in, 5.75 in x 8.25 in, 6 x 8.5 in and the standard comic book size of 6.625 in x 10.25 in.

You can choose softcovers or hardcovers, though most graphic novels are softcover, perfect bound. Printing runs the gamut from one to four-color process. But if you鈥檙e looking for norms, most graphic novels use an 80 lb. gloss cover that will likely be aqueous or UV coated.

Yet there are many reasons that you might choose papers outside the norm. These include:

• Intended use and desired durability
• Page count
• The aesthetic appeal you鈥檙e trying to achieve
• Shipping weight considerations
• Budget

Whether you鈥檙e printing a traditional comic book or a graphic novel, request paper samples. You can also obtain paper samples with ink drawdowns to see how the paper and ink will interact.

Getting into the Weeds of Paper Selection

There are many nuances to paper selection. Here is more in-depth information for comic book and graphic novel publishers who wish to take a deeper dive into the world of printing papers.

Understanding Pounds Vs. Grams in Paper Weights

One small complication in specifying printing paper today is the introduction of foreign-manufactured stocks that use the metric system to determine basis weight. In this system, it is the weight of one square meter of paper expressed as grams per square meter or gsm. Basis 60 in the North American system means that 500 sheets of 25鈥� x 38鈥� 60 lb. book paper weighs 60 pounds. The metric equivalent of the same paper is 89 gsm.

Here is a simple conversion chart for coated cover and book weights. You鈥檙e unlikely to use cover weights in standard comic books, but graphic novels are another matter.

Coated Cover聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 Coated Book (Text)

Uncoated Papers

There is one other complication with uncoated paper when you move from one grade to another 鈥� like bond to offset. The tricky part is that the standard size can change from grade to grade as well as with cover stocks.

Other Factors Influencing Your Comic Book or Graphic Novel Paper Choice

Brightness

The paper鈥檚 ability to reflect a volume of light, the measurable reflection or brilliance of the paper. Premium coated papers have a TAPPI (North American Standard) brightness level above 88 and No. 1 papers have brightness levels from 85-87.9. No. 5 stocks have a brightness of 72.9 and below. Higher brightness is generally preferred among designers today. So, a coated paper with a brightness of 98 is an extremely bright sheet that illuminates transparent printing inks, giving a cleaner, crisper color and better black contrast. Papers may be sold based on TAPPI, ISO (European standard) or D65 Brightness (based on perceived brightness for paper viewed in north sky daylight) standards.

Whiteness/Shade

The ability of the paper to reflect all colors of light equally across the visual spectrum. Thus, the whiteness measure is more in line with your visual perception, and there is a general consensus that the higher the whiteness rating, which also uses a 0-100 scale, the whiter the paper. Choices among 鈥渨hite鈥� papers range from balanced to red and blue shades. Blue is generally perceived as being brighter and adds intensity to images with cooler colors.

Holdout

The ability of a paper to uniformly hold ink on the surface. Higher holdout means sharper dot reproduction and increased ink gloss.

Opacity

The property of paper that minimizes image show through from the reverse side or from the next sheet. Achieving opacity becomes increasingly challenging with lighter stocks and is one of the reasons groundwood is sometimes added to lightweight grades.

Bulk

The thickness of paper when compared to its weight. A high-bulk paper is thicker but less compact than a low-bulk paper of the same weight and size. Bulk can be a factor in the final thickness of the printed piece and can impact shipping costs or merchandising. You may get fewer books in a carton or a display rack even though the papers are the same weight.

Smoothness

The even and consistent continuity of the surface is achieved mainly through the calendering process. Calendering, however, comes with a tradeoff, as the process tends to flatten the paper, making it less stiff and opaque. Manufacturers compensate for calendering in their base formulations.

Digitally Optimized

Because toner-based and inkjet printing systems are different from offset lithography, they often require papers that are digitally optimized. The cost for these papers is continually coming down while selection is increasing. Despite the advancements, digital print production still requires matching the paper to the press and considering issues such as static, paper grain direction, ink coverage and image quality requirements. Your print provider will know approved stocks for its digital printing systems. If you want to try other papers, be sure to test a small quantity first.

Finish

Choosing the right finish is critical to achieving the desired result. Uncoated offers a wide range of finishes as well as colors. Coated paper finishes, from least to highest gloss, include matte, dull/silk, gloss and cast coated. Uncoated paper finishes include laid, smooth/wove, vellum/parchment, felt and eggshell.

How 色情论坛 Can Help With Paper Selection

色情论坛 has years of experience printing and distributing comic books and graphic novels. Our clients include some of the industry鈥檚 most recognizable names, from Dungeons & Dragons and Minecraft to art books for Larry Elmore, the noted fantasy illustrator whose work appears in Dungeons & Dragons, Dragonlance and his own comic strip series, SnarfQuest.

When it comes to paper, we offer a complete paper procurement program. Our high volume allows us to purchase in large quantities at very competitive prices. We also offer ancillary services such as providing swatches, dummies and ink draw-downs. Our representatives welcome opportunities to work with your design team.

And if you share our goal for sustainable print, our team will collaborate with yours to address the entire print production and distribution supply chain. Our integrated approach helps comic book and graphic novel publishers consider how their materials will be printed, distributed, used and recovered, as well as the impact of the paper selection and other actual raw materials used in production.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

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Read the full announcement below.

A recommendation by Postmaster General Louis DeJoy not to raise prices in January 2025 for Market Dominant products, which includes First-Class Mail, was accepted by the Governors of the United States Postal Service. Accordingly, the price of a stamp to mail a 1-once single-piece First-Class letter will not increase.

The Postal Service鈥檚 operational strategies are designed to boost service reliability, cost efficiency, and overall productivity.

鈥淥ur strategies are working, and projected inflation is declining,鈥� said Postmaster General DeJoy. 鈥淭herefore, we will wait until at least July before proposing any increases for market dominant services.鈥�

The Postal Service remains committed to continued cost saving measures and to keeping its products and services affordable. Only a handful of countries have a lower price for a domestic single-piece letter.

Lastly, the Postal Service continues to deliver on the tenets of the 10-year plan, while executing our public service mission 鈥� to provide a nationwide, integrated network for the delivery of mail and packages at least six days a week 鈥� in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress intended and the law requires.

The post DeJoy Has Spoken: No Postal Rate Increases in January appeared first on 色情论坛.

Expert Project Management: Your Dedicated Partner

From the initial quote to the final delivery, your project will be managed by your Customer Service Representative and Sales Representative. The two will work together to keep you updated on progress, addressing any concerns and ensuring your project stays on track. Using their expertise and attention to detail, our highly trained employees play a vital role in helping meet deadlines.

Cross-Departmental Communication: A Seamless Workflow

Effective communication is the cornerstone of any successful project. At 色情论坛, we foster an environment of open and transparent communication across all departments. Our Customer Service Representatives work closely with our pre-press, production and mailing teams to ensure everyone is aligned and informed throughout the printing process. This streamlined workflow eliminates bottlenecks and minimizes the risk of delays.

For example, 色情论坛 recently implemented a job shadowing initiative at our Saint Joseph, Michigan, printing facility. When 色情论坛 employee and Pressman Charles Peoples shadowed with Shawn Dockham on the Kolbus Perfect Binder, he found a way to help the bindery team avoid an extra step in their process.

鈥淲hen loading the books onto the stack it is important to flip them a certain way so the bindery team can avoid an unnecessary step flipping them,鈥� said Peoples.聽 Per Dockham, the Kolbus Collator Operator, 鈥淲hen we鈥檙e running 200 books a minute, every second counts.鈥�

By shadowing other departments and regularly communicating with each other, our employees find new ways to improve efficiency and consistently meet deadlines.

State-of-the-Art Printing Technology: Precision and Efficiency

Investing in cutting-edge printing technology is essential for delivering high-quality products on time. 色情论坛鈥檚 five printing facilities are equipment with state-of-the-art printing technology that is capable of producing a wide range of print materials with exceptional precision and speed, while also cutting back on emissions. Our advanced technology allows us to handle large print runs while maintaining strict quality and color standards.

Experienced Staff: A Commitment to Excellence

Our team at 色情论坛 is comprised of experienced professionals who are passionate about printing. From our customer support staff and prepress specialists to our press operators and shipping coordinators, everyone is dedicated to delivering exceptional results. Their expertise and commitment to excellence help ensure that your projects are completed and delivered on time and to your exact specifications.

How 色情论坛 Can Help You Meet Your Deadlines

If you’re looking for a printing partner that can help you meet your deadlines and deliver high-quality products, 色情论坛 is the right choice. Here’s how we can help:

• Personalized Service: Benefit from the expertise of our dedicated Sales and Customer Service Representatives.
• Fast Turnaround Times: Using efficient print production methods, our team works hard to ensure your project makes it out the door on your schedule.
• High-Quality Printing: Enjoy exceptional print quality and attention to detail from our highly trained printing staff.
• Mailing Expertise: Rely on our mailing experts to find the best way to get your product delivered on time and within budget.

Get in Touch With 色情论坛 Today

By choosing 色情论坛 as your printing partner, you can rest assured that your projects will be completed on time, to the highest standards of quality, and with exceptional customer service throughout the entire process. We are committed to helping you achieve your publishing goals and exceed your expectations.

To learn more about how 色情论坛 can help you meet your printing deadlines, please contact us today. We look forward to partnering with you on your next project.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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But how did comic books come to be? Who created the first comic book, igniting a cultural phenomenon that persists to this day? This article will dive into the history of American comic books, from their lighthearted beginnings to the more serious graphic novels we know today.

Early Beginnings: The Birth of American Comics

The history of American comic books was predated by the emergence of newspaper comic strips in the 19th century. These daily serialized cartoons, often featuring humorous or adventurous characters, captivated readers of all ages. Early examples of these comic strips include 聽 However, it wasn’t until the 1930s that comic books as we know them today started to take shape.

Launched in 1934, Famous Funnies, published by Eastern Color, is widely considered the first American comic book. This anthology-style publication featured a collection of reprints from popular newspaper strips, as well as original comic book stories. Famous Funnies proved to be a commercial success, paving the way for the rise of dedicated comic book publishers.

The Golden Age of Comics: Superheroes Take Flight!

The 1940s marked the beginning of the Golden Age of Comics, a period characterized by the rise of superhero comics. These stories, featuring costumed heroes with extraordinary powers, captured the imagination of all ages.

Founded in 1937, Detective Comics, which ultimately became known as DC Comics, introduced one of the most iconic superheroes of all time: Batman. Bruce Wayne, a crime-fighting vigilante with no superpowers, resonated with readers who appreciated his intelligence, detective skills and strict moral code.

In 1938, Action Comics (also published by Detective Comics) debuted Superman, the first superhero to possess superhuman abilities. Superman’s popularity soared, and he quickly became a cultural phenomenon. His adventures inspired the creation of many other superheroes, such as Captain Marvel, Wonder Woman and the Green Lantern.

Marvel Comics, originally known as Timely Comics, entered the superhero scene in the 1940s with characters like Captain America and the Human Torch. While Marvel’s early superheroes were successful, they did not achieve the same level of fame as their DC Comics counterparts at the time.

Introducing Archie Andrews

While superhero comics dominated the landscape in the Golden Age, another genre flourished: teen humor comics. Pep Comics, published by M.L.J. Magazines, introduced Archie Andrews in 1941 as a way to appeal to teen readers. Featuring the adventures of Archie, his friends and their romantic entanglements, these comics offered a light-hearted and relatable escape from the world. Archie immediately caught on with young readers, and in 1942 M.L.J. began publishing Archie Comics as a standalone comic book. By 1946, the characters had become so popular that M.L.J. Magazines changed its name to Archie Comic Publications, Inc.

Archie comics have continued to evolve over the years, adapting to changing cultural trends while maintaining their core appeal. The comic series even received a TV adaptation in 2017 with Riverdale; set in a dramatized version of Archie鈥檚 hometown.

The Silver Age of Comics: A New Wave of Heroes

The Silver Age of Comics, which lasted from the late 1950s to the early 1970s, witnessed a resurgence of superhero comics. Publishers like DC and Marvel introduced a wave of new characters and revamped their existing ones.

DC Comics launched the Justice League of America, a team of superheroes from different parts of the world. The Justice League, which included Superman, Batman, Wonder Woman and other popular characters, became a symbol of unity and hope.

Marvel Comics also made significant strides during the Silver Age. Under the creative direction of Jack Kirby and Stan Lee, the company introduced the Fantastic Four, a family of superheroes with diverse powers. The X-Men, a group of mutant outcasts led by Professor X, explored themes of prejudice, discrimination and social injustice.

The Bronze Age of Comics: A Focus on Realism

The Bronze Age of Comics, which lasted from the mid-1970s to the early 1980s, was marked by a shift towards a more realistic and mature storytelling style. Comic books began to address complex social issues, such as drugs, poverty and political corruption.

Marvel Comics led the way in this trend with characters like Spider-Man, who faced personal struggles and moral dilemmas. DC Comics also explored darker themes, such as the death of Superman and the moral ambiguity of Batman.

Some of the major comic book superheroes introduced during this time include The Green Arrow, Ghost Rider and Conan the Barbarian.

The Modern Age of Comics: Diverse Subjects and Themes

The Modern Age of Comics, which began in the 1980s and continues to this day, has been characterized by a diversity of genres, styles and themes. Comic books have become more sophisticated and mature, appealing to a wider range of readers.

The 1980s saw the publication of groundbreaking works like Frank Miller’s The Dark Knight Returns and Daredevil: Born Again. These comics challenged traditional superhero tropes and explored darker, more complex narratives.

The Rise of Graphic Novels

In the late 20th century, graphic novels rose to popularity as a more in-depth alternative to comic books. Graphic novels are styled similarly to comic books, but are generally much longer and feature a single, self-contained story, as opposed to a plot that鈥檚 spread out over many issues. One of the most successful graphic novels of the 20th century is Alan Moore鈥檚 Watchmen, published by DC Comics. Watchmen explores a darker, alternate universe where costumed superheroes have been outlawed by the U.S. government. Its plot is heavily influenced by the Cold War and American politics at the time of its writing.

The 21st century has witnessed the rise of graphic novels that explore mature themes and complex narratives. Graphic novels like Art Spiegelman’s Maus and Alison Bechdel’s Fun Home have been praised for their literary and artistic achievements.

Superheroes on the Silver Screen

Throughout the 20th century, movies featuring comic book superheroes began to crop up in theaters across the country. Some of the more popular installments included Christopher Reeve鈥檚 portrayal of Superman and Michael Keaton鈥檚 Batman. In the early 2000s, superhero films entered an era of resurgence, with both Marvel and DC characters getting feature films. Marvel films in particular continued to snowball in popularity, especially with the release of The Avengers in 2012. The Avengers鈥� storyline culminated in 2019 with Avengers: Endgame, the highest-grossing superhero film of all time.

The Future of American Comic Books

American comic books have come a long way since their humble beginnings in the 19th century. From the early days of newspaper strips to the Golden Age of superheroes, comic books have evolved into a diverse and dynamic art form.

As technology continues to advance, the future of American comic books looks bright. Digital comics, graphic novels and other forms of storytelling offer exciting new possibilities for creators and readers alike. And, thanks to evolving printing equipment, producing comic books is more efficient than ever, with precise and eye-catching results.

Print High-Quality Comic Books With 色情论坛

If you want to make comic book history, 色情论坛 can help. We offer a wide variety of comic book and graphic novel printing options to help you tell your story. Plus, our dedication to customer service means we鈥檙e by your side every step of the journey. Contact us today to learn more, and let鈥檚 get started.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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Here are some practical tips for if you鈥檙e looking to elevate your local magazine without breaking the bank:

High-Quality Paper Selection

One of the most effective ways to elevate your magazine’s appearance is to choose a higher-quality paper. Consider a heavier paper weight to give your magazine a more substantial feel, or opt for a glossy coating for a luxurious finish.

While it might cost slightly more than standard paper, the investment in premium paper can significantly improve the overall look and feel of your publication. And, in many cases, slightly reducing the overall page count of your magazine can offset the increased cost of higher-quality paper.

Thoughtful Design and Layout

Don鈥檛 underestimate the importance of design for making your city/regional magazine feel more premium. Thoughtful design enhances good copy and photography, making them stand out even more. Keep in mind the overall vibe of your publication, and work to develop a design strategy that supports it. Here are a few general design tips:

• Avoid overwhelming your readers with too much information on each page.
• Use high-quality fonts that complement your magazine’s style.
• Pay attention to white space 鈥� adequate spacing can make your content appear more exclusive and less crowded.

Cover and Binding Options

The cover of your magazine is often the first thing readers see, so it’s important to make a lasting impression. Using a heavier paper for your cover may make your magazine feel sturdier at first touch, but opting for self-cover can be a good way to decrease costs. Consider experimenting with different finishes like embossing, foil stamping or die-cutting to add a touch of luxury, but keep in mind that the cost of specialty finishes can quickly add up, especially when printing a large run.

As far as binding goes, perfect bound generally looks and feels higher quality than saddle stitching, but at a higher cost. Opting for perfect binding can be a good way to make your magazine feel a little nicer, as long as it鈥檚 within the budget. You鈥檒l need to decide whether perfect binding is worth the increased costs, or if you鈥檇 rather use that money to luxuriate your magazine in other ways.

High-Quality Photography

High-quality photography can significantly elevate the overall look of your magazine. Take the time to ensure each issue鈥檚 photography is stellar, especially when photographing locations and people in the community. Publishing a local magazine is all about painting your community in a positive light, and photography is one of the best ways to display its beauty and culture.

Printing Techniques

There are several printing techniques and additional options that can add a touch of luxury to your magazine without significantly increasing costs. Spot UV can add a glossy finish to specific elements of your design, helping them stand out. Additionally, variable data printing allows you to personalize each copy of your magazine, making it feel more exclusive to your readers.

Partnerships and Collaborations

Collaborating with local businesses and featuring local artists can add a unique and personal touch to your magazine. Offer exclusive deals or discounts to your readers through partnerships with local businesses, and showcase the work of local artists to highlight the talent in your community. Adding this type of unique aspect to your magazine can help it stand out.

High-Quality Advertisements

A great way to give your magazine a premium feel is to prominently feature premium advertisements. Opting for well-designed advertisements in your print magazine, especially if they are advertising well-known or higher-end local businesses, can go a long way in creating a more luxurious image. The best part? Gearing your magazine toward high-end advertisers may increase the perceived value of an ad in your publication, resulting in increased advertising revenue.

Elevate Your Magazine Without Breaking the Bank

By implementing some or all of these strategies, you can elevate your city or regional magazine without breaking the bank. For even more expert guidance and personalized solutions, contact the experts at 色情论坛. Our talented Sales Representatives can help you achieve your desired level of quality and luxury while staying within your budget.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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The rate increases would affect select commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. Assuming the changes are approved by the Postal Regulatory Committee (PRC), these price increases would go into effect on Oct. 6, 2024, and cease on Jan. 18, 2025.

In their update, the DMM Advisory wrote:

The U.S. Postal Service filed notice today with the Postal Regulatory Commission (PRC) regarding a temporary price change for some package services for the 2024 peak holiday season. This temporary price adjustment is to help cover extra handling costs to ensure a successful peak season.

The planned peak-season pricing, which was approved by the governors of the Postal Service on Aug. 8, would affect prices on the following commercial and retail domestic competitive parcels: Priority Mail Express (PME), Priority Mail (PM) and USPS Ground Advantage. No other products or services would be affected. Pending favorable review by the PRC, the temporary rates would go into effect at midnight Central on Oct. 6 and remain in place until midnight Central on Jan. 19, 2025.

This seasonal adjustment will bring prices for the Postal Service鈥檚 commercial and retail customers in line with competitive practices.

As a strategic part of the 10-year plan, these temporary changes will support the Postal Service in creating a revitalized organization capable of achieving our public service mission 鈥� providing a nationwide, integrated network for the delivery of mail and packages at least six days a week 鈥� in a cost-effective and financially sustainable manner over the long term, just as the U.S. Congress has intended.

The planned price changes include:

Priority Mail and USPS Ground Advantage: Zone 1-4

Commercial:

• $0.30 cents increase for Zones 1-4, 0-3 lbs.
• $0.45 cents increase for Zones 1-4, 4-10 lbs.
• $0.75 cents increase for Zones 1-4, 11-25 lbs.
• $3.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.70 cents increase for Zones 5-9, 0-3 lbs.
• $1.25 increase for Zones 5-9, 4-10 lbs.
• $2.75 increase for Zones 5-9, 11-25 lbs.
• $7.00 increase for Zones 5-9, 26-70 lbs.

USPS Ground Advantage Zone 5-9

• $0.35 cents increase for Zones 5-9, 0-3 lbs.
• $0.75 cents increase for Zones 5-9, 4-10 lbs.
• $1.25 increase for Zones 5-9, 11-25 lbs.
• $5.50 increase for Zones 5-9, 26-70 lbs.

Priority Mail and USPS Ground Advantage: Zone 1-4

Retail:

• $0.40 cents increase for Zones 1-4, 0-3 lbs.
• $0.55 cents increase for Zones 1-4, 4-10 lbs.
• $0.95 cents increase for Zones 1-4, 11-25 lbs.
• $4.00 increase for Zones 1-4, 26-70 lbs.

Priority Mail Zone 5-9

• $0.90 cents increase for Zones 5-9, 0-3 lbs.
• $1.45 cents increase for Zones 5-9, 4-10 lbs.
• $3.25 increase for Zones 5-9, 11-25 lbs.
• $8.50 increase for Zones 5-9, 26-70 lbs

USPS Ground Advantage Zone 5-9

• $0.50 cents increase for Zones 5-9, 0-3 lbs.
• $1.00 cents increase for Zones 5-9, 4-10 lbs.
• $2.00 increase for Zones 5-9, 11-25 lbs.
• $5.85 increase for Zones 5-9, 26-70 lbs.

Priority Mail Express:

Commercial:

• $1.00 increase for Zones 1-4, 0-3 lbs.
• $1.75 increase for Zones 5-9, 0-3 lbs.
• $1.50 increase for Zones 1-4, 4-10 lbs.
• $3.95 increase for Zones 5-9, 4-10 lbs.
• $3.50 increase for Zones 1-4, 11-25 lbs.
• $7.50 increase for Zones 5-9, 11-25 lbs.
• $8.95 increase for Zones 1-4, 26-70 lbs.
• $13.00 increase for Zones 5-9, 26-70 lbs.

Retail:

• $1.10 increase for Zones 1-4, 0-3 lbs.
• $2.00 increase for Zones 5-9, 0-3 lbs.
• $2.00 increase for Zones 1-4, 4-10 lbs.
• $4.85 increase for Zones 5-9, 4-10 lbs.
• $3.90 increase for Zones 1-4, 11-25 lbs.
• $9.00 increase for Zones 5-9, 11-25 lbs.
• $9.75 increase for Zones 1-4, 26-70 lbs.
• $16.00 increase for Zones 5-9, 26-70 lbs.

The PRC will review the proposed prices before they are scheduled to take effect on Oct. 6. Complete USPS price filings, with prices for all products, can be found on the PRC website鈥檚 Daily Listings section at . Price change tables are also available on the Postal Explorer website at .

Notably, the Postal Service has some of the lowest postage rates in the industrialized world and continues to offer great value in shipping.

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Savvy publishers support this passion in a variety of ways. City/Regional magazines often are defined by their great design, excellent photography, insightful long-form journalism and superior printing.

As a result, subscribers regard these magazines as luxury items. They keep one issue until the next arrives (or even longer) and look forward to kicking back and losing themselves in their beloved communities. Simply put, local magazines win the hearts of their readers every month.

Promoting Positive Community Themes

Turn on your evening news and you might think your city is about to combust in crime, violence and political conflict. People get tired of the negativity and sensationalism. They know their cities and regions have a far better side. They enjoy immersing themselves in the cultural, social and physical characteristics that define 鈥渢heir place鈥� and support its ongoing progress.

Content That Makes Community Connections

City/Regional magazines help readers celebrate the storied past, exciting present and promising future of where they live. For example, among the most popular content of local magazines are 鈥淩eaders鈥� Choice鈥� and 鈥淏est of鈥� issues. The magazine invites readers to vote for their favorite businesses in a wide range of categories. Readers enjoy participating and getting to name the best their city or region has to offer.

That鈥檚 not to say that city/regional magazines are filled with editorial fluff and promotions. They include serious pieces as well and are a bastion for long-form journalism written by expert staff and freelance writers. Their feature storytelling prowess further engages readers in their communities.

Visually Showcasing the Community

Another way city/regional magazines win hearts is through high-level production. These magazines often provide both a visual and tactile experience that screams quality. The typography, visuals, design, printing and paper combine to create a luxurious item that reinforces the good vibes about the city, its neighborhoods, the people and the surrounding region. It鈥檚 not a stretch to say that city/regional magazines represent an art form in themselves. One that makes readers treasure each copy and eagerly await each new issue.

Consider the , a 160-page, large-format, print-only, regional-specialty magazine that publishes twice per year. It has a paid subscriber base of 24,000 and ships in a cardboard envelope to ensures arrival in optimum condition. Annual subscriptions are $70, plus a shipping charge calculated at checkout.

Mike Rogge, the owner and editor who revived the iconic publication four years ago, limits advertising to just 10 brands deemed a cultural fit. And yes, advertisers do get turned away. As you can imagine, the publication is filled with stunning photography and long-form storytelling all focused on mountain culture.

The point is that these geographic-centered magazines endear themselves to readers by delivering more, not less. Notably, this comes at a time when some magazine publishers are pulling back on paper quality and color, making city/regional publications even more of a treat. Add in the fact that virtually everything about the magazines helps celebrate the positive culture that defines these localities, and you have a formula for winning readers鈥� hearts and minds.

Advertisers Become Part of the Family

Advertisers know the importance of reaching their target audience and establishing a positive connection. And city/regional magazines create an ideal environment for advertisers to win loyal customers.

For starters, city/regional magazines provide a readership that is passionate about supporting all things local. That makes a great environment for local businesses as well as larger advertisers with a strong local presence and community commitment. As the publishers of (a free NY-based title) say, 鈥淓ssentially, we hand the microphone to the small businesses who support our magazines, helping them to build a strong name in the community.鈥�

To this end, some city/regional magazines are also extending their print readership to create a digital community for daily interaction. For example, a print article on planning the perfect wedding in a particular city might be written by a local wedding planner. An online Q&A with the planner further engages the audience while providing more lead generation for the author-advertiser. The key to strengthening the reader relationship is to have a sound print-to-online strategy.

色情论坛 Connects With City/Regional Magazines

We live and breathe special-interest publications and promote them at every opportunity. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers鈥� preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

The post How Local Magazines Win the Hearts of Their Readers appeared first on 色情论坛.

But how can you achieve consistent, accurate print color?

Color Modes

There are a few different ways to achieve accurate print color. In general, RGB is used for electronic displays like your computer screen, and CMYK is typically used in offset printing.

CMYK

Most commercial printing uses the CMYK color model. Those four letters each represent a color: cyan, magenta, yellow and black. Think of it like this: you start with a white sheet of paper, then the sheet gets darker as more color is added. Combining the colors you have (cyan, magenta, yellow and black) creates a vast palette. CMYK is called subtractive mixing because as colors are added to the page, the light reflected from the page is reduced.

RGB

The RGB model uses red, green and blue color combinations to create a wide array of colors. RGB is known as additive mixing because you start with black, then add and combine red, green and blue light to get colors. The more color you add, the more light gets reflected off the page or screen. If you mix all your colors, you get white.

Spot Color

Spot color is used when you need a precise, specific color. For example, a John Deere catalog might use spot color to ensure they get that specific shade of green. If you have a specific Pantone color you鈥檙e using 鈥� maybe the 鈥� you might use spot color.

鈥淭he thing to be careful of with Pantone is that there is absolutely no substitute for a swatch book or an ink drawdown. What you see on a screen 鈥� even when looking at Pantone鈥檚 own website 鈥� can be drastically different from how the actual ink will print,鈥� Prepress technician and Certified G7 Expert John Myers cautioned.

Setting Yourself Up for Success

There are a few things you can do to set up your publication for accurate print color.

When designing, Myers recommends working in CMYK whenever possible. This is because art created in RGB colorspace will need to be converted to CMYK ink channels. This can cause unexpected changes in tonality (how light and dark the image is).

鈥淭he color you see on the screen is not necessarily what you will see on the printed piece. There is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get,鈥� he said. Myers also recommended looking at your samples under different lighting conditions, like fluorescents, LEDs, natural light, etc.

If you prefer designing your publication in RGB, most programs will allow you to convert from RGB to CMYK. 色情论坛 can accept RGB images, but we recommend our customers convert to CMYK before submitting their files.

One common color issue we see is with font colors. Sometimes fonts intended to be 100% black will contain cyan, magenta or yellow, which will affect the color of your text. (CMYK needs black as a fourth color because combining just cyan, magenta and yellow will create a deep brown instead of a true black.) Fortunately, this is a fairly easy issue to check. In InDesign, you can use the Separations Preview to see if the black type contains other inks. In Acrobat Pro, Output Preview can be used the same way.

One more way to ensure accurate print color is by seeing the product for yourself. Myers recommended visiting for a press check if possible.

鈥淧rinting is infinitely more complicated than it can seem from the outside and getting an inside look at what goes into creating the finished piece is invaluable. Come to the plant and watch the presses run, give input on color on the fly, and learn more about how the sausage is made, so to speak.鈥�

Precise Printing

We鈥檝e used the term 鈥淕7 certified鈥� a lot. But what does it mean?

The G7 certification program is an international calibration methodology that helps ensure uniform color across all print mediums. When a commercial printer achieves G7 certification, it shows their commitment to quality and consistency. G7 qualification is issued according to three distinct compliance levels. The qualification is issued to the facility 鈥� for example, 色情论坛鈥檚 plants in Fulton, Missouri, Ripon, Wisconsin, and Saint Joseph, Michigan, achieved G7 certification independently. A printer must meet the requirements for each G7 compliance level to achieve .

G7 Grayscale: The fundamental level of G7, this compliance level ensures that neutral tones are calibrated to match with the ideal G7 neutral density curve. Successfully printing these colors makes it far more likely a printer can recreate other colors across the CMYK spectrum.

G7 Targeted: This level is achieved when Grayscale compliance is met, and the solid ink measurements for primary and secondary colors (CMY and RGB) and substrate colors are within the spec of the G7-based color targets.

G7 Colorspace: This level demonstrates that extremely tight tolerances are maintained throughout the entire color spectrum, using an entire IT8.7/4 target. This level is also divided into printing and proofing processes, with stricter requirements for proofing.

A G7 certification means you can expect excellent on your printed project.

The Importance of Proofs

鈥淭he biggest concern for getting color right is consistency,鈥� Myers said. 鈥淚f you want one printed piece to match another or to match a physical product, you need to be very careful about how the art is built and supplied to the printer. Once again, there is no substitute for printed samples or color proofs when it comes to knowing exactly what you are going to get. Things like lighting can play a very important role If you’re looking at something under fluorescence versus natural light or incandescent.鈥�

If you鈥檙e serious about creating an exact color profile, it鈥檚 important to carefully proof your product, as there are many factors in the printing process that can affect how colors appear. 鈥淚n the industry, we also talk about paper as being the fifth color, because the substrate you print on can be wildly different from another. You could print the same page on the same press on two different substrates, and they could look wildly different depending on the quality of the paper and what kind of optical brighteners are used,鈥� said Myers.

Getting It Right With 色情论坛

You want your colors to be perfect. Getting accurate print color is important to 色情论坛. Our G7-certified facilities and experts can help ensure you receive a product that looks great. Reach out and one of our dedicated Sales Representatives will be in touch.

The post Color Correct: Why and How to Achieve Accurate Color Representation in Print appeared first on 色情论坛.

But that鈥檚 not your problem 鈥� it鈥檚 ours. And as an experienced printer and distributor of geographic-based publications, we have some advice.

Look Beyond Printing Presses

Don鈥檛 dwell solely on the ink-on-paper aspect. Make no mistake 鈥� it鈥檚 critically important, and you want to ensure that your print partner has advanced equipment featuring multiple print platforms. You also want to ensure that your printer has a reputation for executing special-interest magazines at the highest level.

But pay equally close attention to prepress and distribution. Those areas likewise yield big dividends in both efficiency and quality. Printing companies with distribution expertise give you a huge leg up in consistently achieving on-time delivery.

Seek Seamless Digital Workflows

PDF-based production is today鈥檚 defacto standard. You鈥檙e more than likely using it now. However, not all workflow systems are created equal. To maximize efficiency and file accuracy, you need a seamless digital workflow that links all aspects of print production as well as linking your system with the printers.

The more complex your needs, the more important technology becomes. Processes such as content management, collaborative prepress workflows and personalization/customization all rely on high technology at the front end.

But just having advanced technology isn鈥檛 enough. Your provider needs to apply it to your benefit. For instance, a provider may have great digital prepress technology, but the best will also have G7 Certification. This means you鈥檒l get the same predictable color output every time, whether your magazine is running on a digital press or an offset press鈥攔egardless of the substrate.

Obsess on File Preparation

Having noted the importance of the printer鈥檚 technology, everything starts with getting your file right. Many time-consuming errors occur because of improperly prepared files.

Although your printer will undoubtedly run your file through their own software, the cleaner and more accurate your original file the better. Anything that鈥檚 missing or out of spec causes a file to be incomplete and can result in costly delays. Sending duplicate files or previous issue files also can cause unnecessary confusion.

Set your raster and transparency settings to high resolution and be certain to arrange type in the uppermost level. Image resolution will vary by print production method and paper, but a good default standard is 300-350 dpi.

Many workflow systems also work with pages, so be sure to export your PDFs as pages using your printer鈥檚 PDF export settings 聽(these are typically available on their website or by reaching out to them). Also be sure to extend the bleed to the gutter. Note: when exporting PDFs you may get a 1/8 inch bleed from the facing page — that is expected and taken care of when imposing the pages in prepress.

Seek Mailing and Distribution Expertise

You don鈥檛 need a lecture about the cost of mail distribution. You鈥檙e all too aware that mailing costs can exceed all production costs combined.

With so much resting on this phase, you must have complete faith in your plan as well as the systems and people executing it. Best-of-class magazine printers will be front-loaded with systems for data management and mail list processing. They鈥檒l have a laser focus on minimizing postage costs and meeting critical arrival dates.

You can鈥檛 settle for second-rate solutions in this make-or-break area.

Downstream, top providers should offer advanced CoMail and pool shipping options. Keep in mind that smaller circulations often benefit more from CoMail than larger circulations. Although city/regional magazines often begin with more penetration of a specific geographic area and receive better presort levels, presenting the mail into that area can often reward work share delivery discounts.

Except for some minor design requirements and schedule flexibility, the CoMail process is pretty straightforward. The printer or service provider combines your list with the lists of other magazines to form a much larger mailing pool, resulting in lower costs. Plus, you can participate in CoMail with circulations as low as 5,000.

Seek Access to Subject Matter Experts, Education & Training

The combination of stretched personnel, lower training budgets and ever-evolving technology can create the perfect storm for disaster. You鈥檒l benefit from a printer that invests in the education and training of their own staff and yours.

You鈥檒l gain even more advantages if that printer has deep experience in the special-interest publication world. When your provider knows the ins and outs of the publication business, it takes a load off you. And with increasingly collaborative workflows, knowledge sharing is more important than ever.

Education and training can take many forms鈥攂logs, newsletters, white papers, webinars, technical sheets and both small group and one-on-one training opportunities. The availability of certified subject matter experts (think Adobe Certified Instructor or USPS Regulations Expert) is a big bonus.

Partner with 色情论坛

We live and breathe special-interest publications. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles. We have a special enthusiasm for the unique role played by city/regional magazines.

That鈥檚 not just idle talk. We constantly invest in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced prepress workflows, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can also help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers鈥� preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly 色情论坛 associate will be in touch within 24 hours.

The post Streamlined Solutions for Local Magazine Printing and Distribution appeared first on 色情论坛.

This article will give you helpful ideas for ways to extend your city/regional magazine鈥檚 budget without sacrificing the quality journalism it鈥檚 known for.

Secure Advertising: The Backbone of Revenue

Advertising is an important way to fund your magazine, but finding quality advertisers can be difficult. To attract advertisers to your city/regional magazine, you鈥檒l need to show them that an ad in your magazine is worth the investment. Consider these approaches:

• Niche Down: Target specific demographics or interests within your community. This allows you to offer more targeted advertising opportunities to local businesses.
• Creative Partnerships: Collaborate with local businesses to create unique advertising packages. For instance, offer sponsored content, social media promotions and print ads together.
• Leverage Local Events: Tie advertising to local events and festivals. This creates a sense of community and provides advertisers with a captive audience.

Reduce Page Count Without Compromising Readability

While reducing page count might seem counterintuitive, it can significantly cut costs. Lowering your page count by 5-10 pages may not seem like a lot, but those savings will add up, especially when printing large runs on a regular schedule. To reduce page count while maintaining reader engagement:

• Focus on Quality Content: Prioritize in-depth, engaging articles that resonate with your audience.
• Optimize Layout: Use white space effectively and consider a cleaner, more modern design.
• Digital Extensions: Complement print content with online exclusives, such as extended articles, videos or podcasts. Consider implementing a digital edition to accompany your print magazine as a way to supplement its content.

Choose the Right Paper: Balancing Cost and Quality

Paper selection is a crucial part of the magazine design process, as it affects both cost and aesthetic appeal. Choosing lighter paper is a good way to reduce overall printing costs, but it can lack the premium feel that comes with thicker, heavier paper. Plus, lighter paper tends to tear more easily, making durability a concern. Working with your printer to find the right balance ensures your magazine stays within budget while still maintaining overall quality.

Encourage Reader Submissions: Foster Community Engagement

Involving readers in the creation process can strengthen community ties and reduce content costs. As long as you thoroughly fact-check and proofread any reader-submitted content, publishing these pieces in your magazine can be a great way to show your place as a celebrated part of your community while saving time and money. Try implementing these tactics:

• Reader-Written Articles: Encourage submissions on topics of interest to the community. Personal stories, opinion pieces and even write-ups about local events can be a good way to infuse a sense of community.
• Photo Contests: Offer prizes for the best local photos to feature in the magazine. Your readers are sure to love seeing high-quality photos of the places and people they know and love.
• Social Media Integration: Use social media to gather reader input and share content. This technique is sure to drum up some extra social media engagement, boosting your page鈥檚 reach.

Tips for Expanding Your Magazine鈥檚 Reach

Even if your magazine already has a sizeable list of dedicated subscribers, implementing multiple distribution channels is key to reaching a wider audience. Consider these options:

• Sell Magazines in Local Businesses: Partner with coffee shops, bookstores and other local businesses to sell your magazine. Citizens who frequent third spaces like these may be more likely to become subscribers.
• Subscription Drives: Offer incentives for new subscribers to increase recurring revenue. Be sure to advertise your subscription drive through multiple channels, such as social media, mail pieces and the magazine itself.
• Digital Subscriptions: Provide a digital option to complement print subscriptions. While many readers still prefer print magazines over digital, this can be a great way to reach an even wider audience.

Partner With an Expert Printer (Like 色情论坛)

If you鈥檙e looking to save on printing costs, the best thing you can do is talk to a printer with experience. 色情论坛 has years of experience printing high-quality city and regional magazines, which means we can help you find the best ways to save while providing top-level customer service. What鈥檚 more, our advanced distribution systems ensure we get your magazines delivered on time, every time.

By implementing these strategies, your city/regional magazine can prioritize growing its subscriber base and building a strong relationship with the community, all while staying within your set budget. If you鈥檇 like to learn more or you鈥檙e ready to get started with a free quote, contact 色情论坛 today.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

The post Building Community Through Print: Cost-Effective Strategies for City/Regional Magazines appeared first on 色情论坛.