5 Ways B2B Manufacturers Increase Engagement with a Blog
Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging. Below are five ways B2B manufacturers can use a blog to increase engagement with customers. Give Some Advice for FreeA blog is a place where your company can display its knowledge of the business it is doing. While you don鈥檛 want to give away all your secrets, handing out little bits of…
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What Content Marketing Can Do for Your Business
At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI. They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing. Quality content marketing will improve your ranking on Google and other search engines, according to a recent…
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How Apps Can Help You Reach More Readers
Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand. Benefits An app鈥檚 ability to increase readership includes attracting new readers as well as readers who have previously abandoned your publishing site. These apps can also update your content with current information based on…
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M-Commerce Is Steadily Growing
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind. The rise in mobile commerce, or m-commerce, demonstrates the importance of a strong mobile strategy, one that includes creating your own app. A new report by comScore indicates that mobile commerce, or…
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